#Japan #Tokyo #K-Beauty #Olive Young #O.Y LIVE

Discover the Latest K-Beauty Trends with O.Y LIVE

In a groundbreaking initiative, OLIVE YOUNG Global has officially launched O.Y LIVE, an innovative live commerce platform that allows Japanese consumers to directly experience the latest and most popular K-Beauty products from Korea. As part of this strategy, O.Y LIVE will expand its broadcast frequency to weekly from its previous monthly sessions, significantly enhancing the way customers engage with trending products from the comfort of their homes.

The Rise of K-Beauty Interest

The surge in interest surrounding Korean cosmetics has created a substantial demand for up-to-date information. Consumers are keen to discover which products are currently trending in Korea. This desire has driven OLIVE YOUNG, an authority in K-Beauty, to connect with its audience through real-time interactions, allowing viewers to directly learn about products through live demos that showcase texture, application methods, and results. This interactive shopping experience was birthed from the need to convey the unique qualities of these cosmetics that still images and text often fail to express.

What is O.Y LIVE?

O.Y LIVE is a direct channel where OLIVE YOUNG's beauty consultants in Korea broadcast the hottest beauty items live. This interactive platform not only showcases products but also allows viewers to experience the feel and effect of cosmetics in real-time. During the live sessions, viewers can ask questions and receive instant answers regarding aspects such as color payoff, texture, and compatibility with various skin types. This setup creates a vibrant shopping atmosphere, mimicking the experience of engaging with knowledgeable staff at a physical store.

Upcoming O.Y LIVE Broadcast Details

The next broadcast of O.Y LIVE is scheduled for July 16, 2026, from 7:00 PM to 9:00 PM. The theme will focus on enhancing skin conditions with top K-Beauty skincare products for the summer. Featured brands will include Biodance and the collaboration line with FUGGLER, offering a total of 20 unique SKUs.

How to Tune In

Access to the broadcast is free through the OLIVE YOUNG Global official website and special page on the official app. Viewers will enjoy exclusive perks, including:
1. Special discount coupons exclusive to the live stream (up to 69% off).
2. A chance to win one of six gifts, including the Biodance Niacinamide Gel Toner Pads.

About OLIVE YOUNG

Founded in 1999, OLIVE YOUNG has become a leading beauty and wellness store in Korea, operating over 1,400 locations and an online mall. The brand has established itself as a vital shopping destination for tourists visiting Korea, achieving a remarkable 140% increase in foreign customer sales in 2024 compared to the previous year. With over 20 years of expertise and a wealth of data, OLIVE YOUNG remains at the forefront of the latest beauty trends in Korea.

About OLIVE YOUNG Global

Launched in 2019, OLIVE YOUNG Global provides a dynamic e-commerce platform that offers access to Korea's hottest beauty, wellness, and lifestyle products—all without the need for international travel. With over 10,000 products available, OLIVE YOUNG Global satisfies the curiosity of Japanese consumers seeking authentic K-Beauty choices curated from real-time trends directly from Korea. The platform guarantees 100% genuine products, ensuring customers enjoy a safe and satisfying online shopping experience, while bridging the gap between Korean trends and Japanese consumers.

For more information, visit the official website: OLIVE YOUNG Global.