#USA #New York #Programmatic Advertising #Media Consulting Group #Diana Horowitz

Diana Horowitz Appointed Strategic Advisor at Media Consulting Group

In an exciting development for the advertising and media consulting industry, Media Consulting Group (MCG) has announced the appointment of Diana Horowitz as a Strategic Advisor. This announcement was made on April 21, 2026, signaling a pivotal moment for the firm as it seeks to expand its reach and enhance its go-to-market strategies.

Who is Diana Horowitz?

Diana Horowitz is recognized as a seasoned executive with an impressive history in media, technology, and advertising over several decades. Having held senior leadership roles at companies such as Imagine Communications and fuboTV, Horowitz brings a wealth of experience to MCG. She has established a commendable track record in driving digital transformations and has been a key player in shaping the futures of some significant names in the industry.

Goals at MCG

In her new role, Horowitz will closely collaborate with the management at MCG to refine and advance the company’s commercial strategies. One of her primary responsibilities will be overseeing high-level strategic initiatives that aim to bolster the firm’s national presence and reputation. Furthermore, she will serve as an ambassador for MCG at essential industry events, helping to establish stronger connections and partnerships.

“Diana is a powerhouse in the ad tech space, and her track record of driving digital transformation speaks for itself,” stated Daniel Elad, Co-Founder and CRO of MCG. This endorsement underscores the confidence that MCG holds in Horowitz’s abilities to drive the next phase of the company’s growth, particularly as they focus on enhancing their proprietary platform.

MCG's Vision

The vision behind MCG revolves around delivering advanced technology solutions aimed at simplifying supply activation. The firm's approach helps agencies gain access to premier display, video, and streaming TV inventory with increased control and effectiveness. MCG prioritizes enriching and shaping supply before it enters buying environments, paving the way for strategic advantages.

With the influx of new technology solutions and methods in advertising, Horowitz’s appointment comes at a time when the demand for innovative and effective programmatic solutions is greater than ever. “I am excited to join MCG at such a transformative moment for the company,” Horowitz expressed, indicating her eagerness to contribute to the firm’s objectives.

Looking Forward

As MCG moves forward with its initiatives, Horowitz’s exceptional expertise in converged media and strategic sales is expected to play a crucial role in not just expanding MCG’s market presence, but also in innovating the programmatic landscape. The team anticipates that her insights will provide significant benefits, aiding agencies in navigating the real-world complexities of advertising more effectively.

In conclusion, the appointment of Diana Horowitz signifies a strategic step for Media Consulting Group as it aims to leverage her insights for a stronger foothold in the competitive landscape of media consulting. As MCG continues to reshape the industry with its state-of-the-art optimization technology, the firm is set to explore new avenues for growth, enhancing the way brands interact with digital advertising strategies.

About Media Consulting Group

Founded with a focus on optimizing supply activation, Media Consulting Group acts as a bridge for agencies looking for control and precision in their advertising efforts. By integrating AI-driven capabilities alongside human oversight, MCG directs its efforts toward providing a reliable and innovative programmatic engine, ensuring effectiveness in clients' campaigns. For further insights into their offerings, visit wermcg.com.