Dial® Unveils Innovative 'Clean Sheet' Program to Support Education and Local Communities

Dial® Unveils 'Clean Sheet' Program for Local Community Support



In an exciting initiative, Dial®, recognized as a leading antibacterial hand soap brand, has announced the launch of its 'Clean Sheet' program. This initiative is part of Henkel's broader support for the U.S. Soccer Federation, emphasizing community, education, and sportsmanship. For more than 75 years, Dial® has provided trusted products to households, and now it is channeling this legacy into empowering local communities through education.

Aiming for Educational Excellence



The 'Clean Sheet' program kicks off with an initial donation of $50,000 to DonorsChoose, a nonprofit organization dedicated to supporting public school teachers nationwide. This platform has been instrumental in providing crucial resources to educators since its inception in 2000. Contributing to educational causes is a vital aspect of Dial's mission, and this partnership allows them to address the needs of teachers and students at a time when resources are more critical than ever.

What makes this initiative unique is its connection to soccer. For every 'clean sheet' achieved by the U.S. Men's and Women's National Teams during their matches, Dial® will contribute an additional $5,000, with a total goal of raising $100,000 over the next year. This initiative not only rejuvenates community support but also enhances fan engagement as supporters cheer on their teams.

Celebrating Community and Team Spirit



Phil Schaffer, Senior Vice President of Henkel Consumer Brands North America, remarked, "Preventing the opposing team from scoring showcases defensive excellence. This program celebrates team achievement, similar to the cohesiveness required for success in both sports and community initiatives." The essence of teamwork resonates throughout this initiative, akin to the collaboration required in both soccer and educational endeavors.

Continuing Support for Educators



Dial® has long emphasized the importance of equipping educators with essential tools for teaching future generations. The 'Clean Sheet' program is a significant leap in this direction, allowing the brand to extend its commitment to the health and well-being of both students and educators by promoting proper hygiene practices. The partnership with DonorsChoose embodies this mission, ensuring that resources reach those who need them the most.

A Commitment to Local Communities



In her statement, Allison Feldman, Vice President of Marketing for Henkel Personal Care, highlighted the company’s dedication to enhancing local communities through charitable initiatives. The 'Clean Sheet' program stands as a testament to Henkel’s ongoing support of education, reinforcing its commitment to helping individuals chase their goals by providing necessary educational resources.

The partnership, officially announced in November 2024, marks Henkel's first portfolio deal with U.S. Soccer. Apart from the Clean Sheet program, this collaboration includes sponsoring the Young Player of the Year Awards and various youth soccer clinics, which aim to inspire and engage the next generation of soccer enthusiasts and players.

Looking Forward



As the excitement builds around U.S. soccer during this pivotal time in the sport's landscape, the 'Clean Sheet' program not only aims to foster a healthier environment for children through education but also empowers soccer fans to connect their passions for sports and community development. Dial's commitment depicts how brands can impact communities positively while enhancing the themes of teamwork and local support.

For further details regarding the partnership and the 'Clean Sheet' program, be sure to visit Henkel North America.

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As Dial® continues on this elevated path of community service and educational enhancement, it sets a robust example of how corporate responsibility can manifest in impactful and innovative ways for future generations.

Topics Consumer Products & Retail)

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