Concentrix Expands Its Presence by Acquiring SAI Digital to Enhance CX and E-Commerce Solutions

Concentrix's Strategic Acquisition of SAI Digital

On September 4, 2025, Concentrix Corporation, a global leader in technology and services, announced its acquisition of SAI Digital. This move aims at bolstering its digital commerce and customer experience technology solutions for global brands. The acquisition will enable Concentrix to expand its operations in Vietnam, leveraging the country's talent pool as a strategic hub.

SAI Digital is recognized for its deep expertise in e-commerce and technology solutions, offering a comprehensive suite of AI-powered tools tailored to accelerate online business. The company has established strong partnerships with leading technology providers in the digital commerce and customer experience sectors, enhancing the effectiveness of its services. With a robust delivery center in Vietnam and a strong presence in the Asia-Pacific (APAC) region, SAI Digital supports clients across key markets, including Japan, South Korea, and Singapore.

By integrating SAI Digital into its operations, Concentrix seeks to enhance its capabilities in delivering digital and AI solutions within digital commerce and customer experience. This strategic alignment will deepen regional expertise in technology, AI, and marketing, granting Concentrix customers access to improved services and intelligent solutions that optimize e-commerce performance and elevate customer experiences.

Concentrix has shown rapid growth in the APAC region, and this acquisition is anticipated to accelerate that momentum. The strong presence of SAI Digital in Japan is expected to propel Concentrix’s technological capabilities further within the country. By leveraging SAI Digital's expertise and established client relationships, Concentrix aims to expand its service offerings and solidify its market position in Japan.

Additionally, Concentrix will capitalize on high-quality development talent from Vietnam, establishing an efficient onshore/offshore delivery network connecting Japan and Vietnam, which will optimize service delivery.

Masahiro Yamazaki, the Executive Officer and President of Concentrix Japan, commented, "This acquisition is expected to create significant synergies between Concentrix Japan and SAI Digital. Through this partnership, we aim to enhance our service portfolio for existing clients and expedite our market development strategy with a unified sales approach. By combining the expertise of both companies, which includes bilingual specialists from Japan and Vietnam, we will enhance our capability to deliver smarter, faster, and cost-effective solutions to our clients."

SAI Digital's CEO, Suhas Hiwale, added, "This is an exciting chapter for the advancement of SAI Digital, and together, we will be able to deliver greater benefits to our customers more rapidly. Our vision has always been to empower brands to confidently lead into the future by reconstructing the present. I am convinced that Concentrix, as a long-term partner aligned with this vision, is well-suited to accelerate this journey."

Details of the transaction remain undisclosed.

About Concentrix

Concentrix Corporation, a Fortune 500® company, serves as a global leader in technology and services, supporting the world's leading brands. Committed to solutions-oriented approaches, Concentrix utilizes technology and intelligence as driving forces. By designing, building, and operating fully integrated end-to-end solutions at scale, Concentrix aids more than 2,000 clients in tackling their most challenging business issues. Through its unique data insights, industry-specific expertise, and advanced technology solutions, Concentrix positions itself as an intelligent transformation partner, creating a functional world that is simpler, more engaging, and easier to transact within.

With operations spanning over 70 markets across every major industry, Concentrix delivers extraordinary results, virtually anywhere. For more information, visit concentrix.com.