#Japan #Tokyo #TikTok Shop #Peace Creation #Itsumo

Itsumo Showcases Excellence at TikTok Shop Official Event

On March 18, 2026, Itsumo participated in a notable matching event in Nihonbashi, Tokyo, aimed at providing collaboration opportunities between sellers and creators. The event featured Kouyou Fujise, the Social Commerce Business Manager and representative of the group company, who highlighted Itsumo's impressive accomplishments and expertise in three TikTok Shop partner programs: TSP, CAP, and TAP.

Background of Participation

Itsumo has been actively engaged in all three partner programs offered by TikTok Shop, where it has established a top-tier reputation. This recognition led to the invitation to present at the TikTok Shop official partner event.

Presentation Overview

Title: Itsumo's Extensive Support and Achievements on TikTok Shop

Fujise provided insights into the comprehensive support system that the Itsumo group offers for TikTok Shop. The company is involved in all three partner systems, delivering seamless services from corporate support to creator assistance:

TSP (TikTok Shop Partner)

As a corporate support partner, TSP assists brands and sellers in setting up stores on TikTok Shop and provides marketing support. Itsumo helps with strategic design, store creation, content production, advertising operations, and data analysis, covering all necessary processes for E-commerce management.

CAP (Creator Agency Partner)

Focusing on creator development and sales promotion, CAP supports creators through its group company, Peace Creation, which specializes in social commerce. The agency manages and nurtures creators and livestreamers, facilitating effective matches between brands and creators.

TAP (TikTok Affiliate Partner)

The TAP program is responsible for creator assignment and affiliate mediation. Itsumo selects and assigns creators that best match the brand's product characteristics, supporting efficient sales promotions through affiliate programs.

Achievements in Comprehensive TikTok Shop Support

Itsumo has achieved a GMV (Gross Merchandise Value) of approximately 30 million yen in a single live commerce initiative and helped major brands reach a GMV of 20 million yen and over 15 million video views within a week. Additionally, its monthly GMV related to TikTok Shop has reached 1 billion yen, underlining its expertise in social commerce.

Future Prospects

Going forward, Itsumo plans to leverage its TSP, CAP, and TAP programs in an integrated manner, ensuring one-stop solutions for all needs related to TikTok Shop—from brand onboarding to creator utilization and affiliate expansion. As a leading company in the social commerce market in Japan, Itsumo is committed to supporting the growth of both brands and creators, further expanding its market reach.

Speaker Profile

Kouyou Fujise
Social Commerce Business Manager at Itsumo / CEO of Peace Creation
Fujise has been spearheading the social commerce initiative since TikTok Shop's early entry into Japan. He was also the only Japanese service provider to speak at the FastMoss Global Short Video Conference and Expo (FGVCon2026), one of the largest social commerce events globally, showcasing a successful model for the Japanese market. With top-tier achievements across all three partner programs, he is shaping the future of social commerce in Japan.

Contact Information

Itsumo Co., Ltd.
1-13-2 Yurakucho, Chiyoda-ku, Tokyo, 21st floor, Daiichi Seimei Hibiya First!
Public Relations: Itsumo Contact Page

About Itsumo

Itsumo is on a mission to lead the future of E-commerce in Japan, providing comprehensive support to brands and manufacturers for E-commerce operations, D2C, and platform management. Combining 'people' and 'technology,' Itsumo excels in driving business for both B2B and B2C sectors.
Corporate Website: Itsumo Corporate Site

About Peace Creation

A group company of Itsumo, Peace Creation specializes in social commerce. It utilizes the extensive know-how gained from over 14,000 E-commerce and D2C support operations and benefits from the network of livestreamers provided by Peace You, a leading live commerce app in Japan.