Graza Revolutionizes Cooking with Frizzle: A High-Heat Olive Oil for Every Home Chef

Graza Introduces Frizzle: A New High-Heat Cooking Oil

Graza, renowned for its innovative olive oil products, has taken a significant step forward in the culinary world with the launch of Frizzle, a versatile high-heat cooking oil. Initially available at select Whole Foods Market locations and online via graza.co, Frizzle promises to redefine kitchen experiences for home cooks across the nation.

What is Frizzle?

Frizzle is crafted from 100% premium olives, offering a smoke point of up to 490°F. This makes it ideal for various cooking methods, including frying, baking, and grilling. The unique formulation combines high-quality pomace olive oil, derived from the residuals of the first cold presses of Graza's popular oils, with Extra Virgin Olive Oil (EVOO). This innovative approach not only enhances flavor but also promotes sustainability by utilizing olive remnants that would otherwise be discarded.

Versatile Formats for Every Need

Available in three formats, Frizzle caters to different cooking styles:
1. 750ML Squeeze Bottle: Perfect for precise pouring directly into hot pans or cast iron, eliminating mess and maximizing control.
2. 5oz Spray Bottle: Designed for effortlessly oiling baking sheets or grilling surfaces, ensuring even coating without excess.
3. 2L Jug: An upcoming size that’s great for larger cooking requirements, such as deep frying or refilling smaller dispensers.

As Andrew Benin, CEO and Co-Founder of Graza, notes, "Frizzle is a game-changer for Graza, allowing us to expand our offerings and empower home cooks. Our mission is to provide high-quality cooking oils that enhance culinary confidence."

Quality and Flavor

Frizzle isn’t just about high smoke points; it also provides a delightful buttery flavor that remains neutral, making it a superior alternative to common cooking oils like canola or vegetable oil. The blend of Picual olives, harvested at their optimal ripeness, ensures that flavor and performance are never compromised. All of Graza's products are sourced, pressed, and bottled directly in Jaen, Spain, highlighting their commitment to quality and authenticity.

Sustainable Innovation

Whole Foods Market's Principal Category Merchant, Brooke Gil, expressed enthusiasm for Frizzle, noting how it highlights a sustainable approach by using leftover pomace oil. This innovative method not only offers an environmentally friendly option for high-heat cooking but also introduces a unique addition to the olive oil market.

Frizzle stands out for its performance in high-heat cooking applications, making it an excellent choice for stir-frying or even creating mouth-watering homemade fries.

Availability

Currently, the Frizzle 750ML and 5oz bottles can be found at select Whole Foods Market locations and on graza.co. Additionally, the exciting launch of the 2L jug will soon be available exclusively on the Graza website.

Whether you’re a novice home cook or an experienced chef, Frizzle promises to make your cooking endeavors enjoyable and flavorful. For more information about Graza and its innovative products, visit graza.co or follow the brand on Instagram @getgraza.

About Graza

Founded in 2021 by Andrew Benin and Allen Dushi, Graza aims to make high-quality olive oil accessible and enjoyable for all home cooks. With their fun packaging and creative approach to cooking oils, Graza has quickly become a favorite in kitchens across the country. The introduction of Frizzle marks another milestone in their mission to elevate cooking experiences.