#Japan #Tokyo #Perfect Company #Innovation Studio #+PLUS MIRROR

Revolutionizing Retail with AI Technology

In a major stride towards enhancing consumer experiences in the fashion industry, Perfect Company has introduced its innovative AI clothing try-on API for use in the newly developed interactive mirror, +PLUS MIRROR, by Innovation Studio. This initiative aligns perfectly with Perfect Company’s mission of making consumers' lives more beautiful through technology.

What is +PLUS MIRROR?

The +PLUS MIRROR is equipped with advanced AI technology that analyzes an individual’s facial features and body metrics. It provides a myriad of functions including AI camera recommendations, personalized color diagnostics, fashion assessments, and virtual clothing try-ons. With ease, shoppers can simply scan the barcode of items they are interested in or select a stylist image to capture a full-body photograph, allowing them to virtually try on multiple items simultaneously.

The sophisticated AI technology featured in +PLUS MIRROR ensures that even the minutiae of clothing are accurately replicated, presenting shoppers with a lifelike image of how they will appear in different garments. This not only enhances customer satisfaction but also streamlines store operations.

Key Outcomes of Implementation

Enhanced In-Store Experience

The introduction of +PLUS MIRROR significantly elevates the value of the in-store experience. Shoppers can try a diverse array of items and colors without the hassle of traditional changing rooms. The capability to compare up to five different items simultaneously allows for a more enjoyable and intuitive shopping process. As a result, not only does it enrich the fitting experience, but it also increases customer dwell time and purchase motivation.

Streamlined Store Operations

By alleviating the congestion typically associated with fitting rooms, +PLUS MIRROR enables customers to engage in virtual try-ons independently, even during peak hours. Staff members can also utilize the mirror to offer styling suggestions, leading to improved operational efficiency. This technology reduces the physical constraints of conventional fitting rooms, making it easier for retailers to manage customer flow.

Integrating Online and Offline Shopping

The virtual try-on feature strengthens the OMO (Online Merges with Offline) approach, enabling easy navigation from physical interactions to online platforms. After trying on items, customers can readily transition to an e-commerce site for further shopping. This enhances the likelihood that those who initially delay purchases in-store will convert to online buyers, thus broadening the sales funnel.

Background of Implementation

+PLUS MIRROR was developed under the thoughtful concept of creating settings where everyone can experience their most flattering looks comfortably. In an era where the unique value of physical stores is constantly scrutinized, it has become crucial to offer consumers meaningful and intuitive interactions with fashion. This initiative addresses the challenges posed by traditional fitting rooms, where trying on multiple items becomes cumbersome.

To boost user experience, it was imperative to enable instant visualization of outfits, resolving previous inconveniences associated with traditional fittings. The API from Perfect Company closely corresponds to this goal, bringing high-fidelity representations of texture and silhouette clarity, thus transforming the virtual fitting experience.

Perfect Company's API Contribution

Perfect Company supplies the +PLUS MIRROR with two primary services via API: the AI Clothing Try-On Tool and the Face Swap Tool. The AI clothing try-on tool allows customers to try on clothing of various designs and colors instantly from a single photograph. This immersive experience alleviates the uncertainties associated with online purchasing while enhancing customer engagement across physical and digital retail spaces.

About Innovation Studio

Founded in 2023 as a subsidiary of Daytona International, Innovation Studio operates under the mission of blending technology with established retail expertise to foster innovation. They are at the forefront of developing OMO solutions like +PLUS MIRROR and +PLUS PAD. The aim is to create enjoyable experiences without drawing distinctions between digital and physical worlds.

About Perfect Company

Established in 2015, Perfect Company offers groundbreaking AI solutions tailored to beauty and fashion, as well as retail sectors worldwide. With a footprint that spans across multiple continents and operations in 60+ countries, they underpin a visionary platform that seamlessly connects consumers with brands. Their commitment to sustainability and reducing environmental impact further cements their role as a leader in responsible technology in retail.

For further inquiries, please contact the Press Office of Perfect Company at [email protected].