#United States #New York #Courvoisier #Cognac #BYOCV

Courvoisier Launches a New Campaign: Bring Your Own Courvoisier

The legendary cognac brand, Courvoisier, has recently unveiled its vibrant new marketing initiative entitled "Bring Your Own Courvoisier" (or #BYOCV). This campaign is born from the brand's desire to celebrate the thrilling moments that mark the lead-up to remarkable gatherings and festive occasions. With #BYOCV, Courvoisier seeks to create a sense of community and connection, inviting fans to elevate their social experiences by incorporating Courvoisier into their pre-game rituals.

A Multilayered Approach to Connection

The #BYOCV campaign is both dynamic and multifaceted, highlighting the excitement and anticipation that fills the air before a memorable celebration. The campaign comes to life through an immersive film titled "The Courvoisier Call," featuring Karrueche Tran and Bloody Osiris, and directed by the talented Mark Anthony Green. The film captures the essence of getting ready for a night out, showcasing relatable moments as friends prepare for an unforgettable evening.

As part of the campaign’s launch, Courvoisier is also introducing the concept of the "Dînatoire" – a series of social events planned in major U.S. cities throughout the year. These gatherings aim to elevate the casual pre-game experience, creating an opportunity for friends to come together over light bites and Courvoisier cocktails.

Strengthening Community Ties

Courvoisier’s #BYOCV initiative encourages everyone to take their celebrations to the next level by incorporating this iconic cognac into their festivities. Beginning this summer, consumers can find complimentary custom reusable bags available at select retailers across key markets such as Georgia, New York, Texas, and more. This effort allows brand enthusiasts to enjoy their Courvoisier in style while emphasizing sustainability.

As Allison Varone, Head of Marketing at Campari America, notes, "The joy of celebration starts long before the main event – it's in those moments of preparation, the act of getting ready, that builds the exciting energy for what’s to come." This encapsulates the heart of Courvoisier’s marketing philosophy – laying the groundwork for an extraordinary experience that brings people together.

Film That Resonates

The short film at the core of the campaign features dynamic visuals and compelling storytelling that resonate with viewers. Mark Anthony Green’s unique style shines through, capturing authentic friendship moments, from selecting outfits to pouring Courvoisier on the rocks. Actor Bloody Osiris expresses the campaign’s sentiment beautifully: "Bringing your own Courvoisier sets the tone for a high-energy, can't-miss gathering. It’s more than just a drinking moment; it's a vibe and a statement."

Dînatoire Events: Bringing the Spirit to Life

The Courvoisier Dînatoire events embody the campaign's ethos, offering informal yet sophisticated gatherings that blend good company with exquisite cognac. Karrueche Tran recently hosted the inaugural Dînatoire event, marking the commencement of this ongoing series aimed at demonstrating how Courvoisier transforms ordinary evenings into memorable occasions.

Emphasizing the value of every get-together, Tran states, "What I love about 'BYOCV' is how it captures those authentic pre-party moments we all cherish. It’s about making every get-together special and memorable, and I’m excited to host my own Dînatoire over a glass of Courvoisier and lemonade, my favorite."

Customers eager to learn more about the #BYOCV campaign and stay updated on upcoming Dînatoire events can visit Courvoisier’s official website. The invitation is clear: whether it’s a grand party or a quiet night in, Courvoisier encourages everyone to savor their moments responsibly.

Crafting the Perfect Drink

For those looking to enjoy Courvoisier in style, consider this quick and simple recipe for a refreshing Courvoisier and lemonade:

• - 1.5 parts Courvoisier VS
• - 0.75 parts Lemon Juice
• - 0.5 parts Simple Syrup
• - Top with soda

About Courvoisier

Since its founding in 1828 by Félix Courvoisier in Jarnac, France, Courvoisier has been creating exceptional cognacs that reflect a commitment to craftsmanship and community. The brand includes various expressions to cater to diverse palates and preferences, ensuring there is a Courvoisier for every occasion. Discover more about this iconic brand by visiting Courvoisier's website.

As Campari America embraces the values of quality and innovation, Courvoisier’s #BYOCV campaign stands as a testament to the art of celebration, blending culture, community, and camaraderie into each glass shared among friends.