Equip Exposition Welcomes Jesse Cole as Keynote Speaker to Tackle Marketing Challenges for Business Owners

Equip Exposition Announces Jesse Cole as Keynote Speaker

The Equip Exposition is gearing up for its exciting event this year, and it has announced a significant addition to its roster of speakers. Jesse Cole, the innovative founder of the wildly popular Savannah Bananas baseball team, is set to deliver the keynote address at the conference. This annual trade show, happening from October 21-24 in Louisville, Kentucky, is an essential gathering for landscapers, dealers, contractors, and outdoor power equipment manufacturers.

Jesse Cole is renowned not only for his eye-catching banana yellow suit but also for his exceptional marketing strategies that have turned his baseball team into a phenomenon. During his keynote speech, Cole will address various marketing challenges that business owners often encounter. From branding to creativity, attendees will have the opportunity to learn directly from one of America's most successful marketers and entrepreneurs. His message is expected to resonate deeply with others in the business community seeking fresh perspectives on how to develop and nurture their own brand identities.

"There's so much to learn from being around a group of growth-minded people who are really, truly trying to better themselves and their businesses," expressed Mark Bradley of LMN and TBG Landscape, sharing his excitement about attending Equip Exposition.

The event promises more than just insightful talks; it also offers extensive networking opportunities. The gathering will feature various social events, including a welcome reception at the prestigious Churchill Downs, which is being sponsored by Caterpillar and will debut a new signature bourbon. Additionally, attendees can look forward to engaging peer-to-peer activities and two concerts featuring country stars Big & Rich and solo artist Gretchen Wilson included with their registration. This lively atmosphere encourages connections and collaboration among equals in the landscape and outdoor equipment industries.

Kris Kiser, President and CEO of the Outdoor Power Equipment Institute, the organization behind Equip Exposition, noted the importance of these social occasions. Such events are designed with purpose, allowing industry professionals to connect and share ideas in a casual and inviting environment. Kiser emphasized that this trading space is unlike any other time of the year, providing peers an excellent opportunity for team building and relationship strengthening.

With over 1.2 million square feet of indoor and outdoor exhibit space, Equip Exposition will not only host Jesse Cole's keynote but will also feature the impressive 30-acre Outdoor Demo Yard, showcasing the latest innovations in outdoor power equipment. This trade show recognizes its relevance in today's market environment, as attendees will also benefit from education and technical training available in both English and Spanish. Leading experts like Keith Kalfas, a noted lawn care podcaster, affirm the indispensable value of attending the Expo: "Anything that has anything to do with marketing, it's here. If you've never been to the Equip Expo, you have to come at least once. Be committed, because once you get here, you're going to be like, 'Whoa!'"

Those looking to be part of this dynamic event can register for just $25 through May 31, 2025, by visiting EquipExposition.com. As excitement builds for this year's Equip Exposition, Jesse Cole's insights and the wide-ranging networking opportunities stand to invigorate and inspire a new generation of business owners and industry innovators eager to overcome their marketing challenges.