Disaronno Celebrates Godfather Week in the U.S.
Disaronno, the celebrated Italian amaretto liqueur, is set to enchant cocktail enthusiasts with its fourth annual Godfather Week, running from April 6 to April 19 in 2026. This global event not only honors the rich heritage of the iconic Godfather cocktail but also engages cocktail bars and retailers across the United States.
Having started as a small initiative, Godfather Week has now evolved into a worldwide sensation that highlights one of Disaronno's signature drinks. With a phenomenal rise in participation, it began in 2023 with 290 bars and has since expanded considerably, attracting 680 venues globally in 2026. This includes 49 venues across the U.S. that will showcase the Godfather cocktail, a delightful mix of Disaronno and whiskey, renowned for its sweet almond flavor balanced perfectly by the warm notes of whiskey.
During this week, guests can experience special menus and cocktail programming at various participating bars. Major events will kick off with a celebration at Highball in Phoenix on April 8, followed by festivities at Bordel in Chicago on April 13, Rye Baltimore on April 14, and Bird in Hand in New York City on April 16. Each location will create unique programming to commemorate this classic cocktail, providing patrons with not only a drink but an experience steeped in the lore and culture of this timeless beverage.
Marty Kuta, Chief Sales Officer at Disaronno International U.S., shared insights about the Godfather cocktail: “Its simplicity resonates with both bartenders and cocktail lovers, making it a beloved staple in the drinking community.” Godfather Week represents Disaronno’s commitment to breathe new life into this classic drink, blending fun, creativity, and tradition.
To further amplify this celebration, Binny's Beverage Depot, the largest alcohol retailer in the Midwest, will participate in over 20 locations. Their extensive promotion will include in-store activations and Godfather tasting demos, akin to bringing the bar experience directly to the customers. This will provide a platform for consumers to not only enjoy the cocktail in store but also learn how to recreate the classic Disaronno serve at home.
To see a comprehensive list of participating venues and promotional activities, fans can visit
www.disaronno.com and follow their Instagram account
@disaronno_official.
About DISARONNO®: A symbol of Italian craftsmanship, DISARONNO has become a global favorite, known for its original taste and distinctive aroma. It is distributed in over 160 countries, with a striking bottle design that adds elegance to any setting. Whether served neat, on the rocks, or in creative mixed drinks like the Disaronno Sour or Disaronno Spritz, it stands as a versatile choice for all occasions.
With Godfather Week fast approaching, cocktail enthusiasts are encouraged to join this celebration and indulge in one of the world’s most popular liqueurs, making it a festive occasion to remember in bars across the nation.