ITG's Storyteq Recognized as a Leader in Gartner's DAM Quadrant

ITG's Storyteq Achieves Leader Status in Gartner's Magic Quadrant

ITG’s innovative platform, Storyteq, has recently been recognized as a Leader in the prestigious Gartner® Magic Quadrant™ for Digital Asset Management (DAM). This accolade follows its earlier recognition in 2025 as a Leader in the Creative Management Platform (CMP) category. Marking the second consecutive year of this recognition, it underscores the effectiveness and robustness of Storyteq in a competitive landscape.

The success of Storyteq can largely be attributed to its advanced integration of Artificial Intelligence. By harnessing smart tagging technology, the platform enhances the search capabilities that allow users to find critical assets swiftly. Additionally, it analyzes various data sources to recommend optimal content tailored for customer communications. ITG has consistently demonstrated its commitment to technological advancement, aiming to make the most out of content management through AI innovation.

Andrew Swinand, ITG CEO, expressed his enthusiasm about this latest recognition, stating, "We are delighted with our DAM Leaders Quadrant position that Storyteq DAM has placed furthest on the Completeness of Vision axis." Andrew outlines that the vision behind Storyteq is to serve as the backbone of an AI-driven content ecosystem. In a market where many organizations struggle with the implementation of Generative AI, ITG is committed to achieving 100% value delivery from their AI initiatives.

"While poor implementation strategies plague many companies, we aim to use the power of AI to streamline content organization and management," Andrew added. In addition to its DAM recognition, Storyteq was also highlighted as a Leader in the CMP quadrant, again demonstrating its prominence within the technology sector.

Swinand added, "Being recognized as a Leader in both DAM and CMP reflects our strategic pursuit of an AI-enabled, object-oriented approach. This approach manages the entire content lifecycle—from initial strategy and planning, through content workflows and asset management, to deployment and performance analytics."

One of the standout features of Storyteq has always been its adaptability. The platform is designed to scale according to the specific requirements of enterprises, regardless of their size, number of brands, or geographical reach. This configurability empowers businesses to utilize Storyteq effectively in various formats and settings, catering to their unique operational needs.

Furthermore, the seamless integration capabilities of Storyteq with adjacent platforms enable it to unify enterprise activities and data globally. This level of connectivity is imperative for organizations looking to streamline processes and improve overall efficiency in content marketing operations.

In conclusion, Andrew Swinand expressed his pride in the teams behind Storyteq, remarking on their continuous innovative spirit that has made such prestigious recognition possible. As they forge ahead, ITG aims to lead the way in providing insightful, AI-enabled content solutions that not only enhance performance but also drive significant growth for businesses around the world.

About ITG and Storyteq

ITG is recognized as a leading partner in AI-enabled content solutions, helping clients like Heineken, Microsoft, and KFC deliver engaging content at scale. With over 2,000 employees across its global offices, ITG continues to drive innovation and cost-effective strategies in the marketing landscape. Storyteq, as part of ITG’s offerings, not only provides robust DAM solutions but also enables marketers to create higher quality content, efficiently managing complex processes across the content journey.