Boqii's Strategic Shift: Ending ADR Program and Trading on AMEX

Boqii Holding Limited Announces Major Changes

SHANGHAI, June 27, 2025 - Boqii Holding Limited, known as a leading platform for pet products in China, is making significant changes in its trading strategy. The company announced today that it will terminate its American Depositary Receipt (ADR) program, originally established on September 29, 2020. This decision, approved by shareholders on June 26, 2025, aligns with Boqii's objective to consolidate its ordinary shares.

The termination will involve a reverse stock split, converting every 160 ordinary shares into one new ordinary share. This new structure will facilitate Boqii in listing its Class A ordinary shares on the NYSE American LLC (AMEX), effectively replacing the ADRs with the new direct listings. With this change, Boqii's ordinary shares will now trade under the symbol 'BQ' on AMEX.

This strategic maneuver signifies Boqii’s commitment to increasing shareholder value while maintaining its robust presence in the pet product industry. By consolidating its share structure, Boqii is taking steps to enhance its market positioning and appeal to a broader spectrum of investors.

In conjunction with this transition, Boqii has appointed VStock Transfer, LLC as its transfer agent in the United States, ensuring that the process of trading and share management is seamless for current and prospective shareholders. The official new Committee on Uniform Securities Identification Procedures (CUSIP) number for the Class A ordinary shares is G1311F119.

Who is Boqii Holding Limited?

Established as a premier online destination for pet products in China, Boqii Holding Limited has carved out a niche in providing a wide array of high-quality pet supplies. The company features a mix of renowned global brands, local emerging brands, and its proprietary labels, such as Yoken, Mocare, and D-cat. By offering competitive pricing and an extensive product range through platforms like Boqii Mall and flagship stores on various e-commerce platforms, Boqii caters to the ever-growing pet-loving community in China.

In addition to its focus on product diversity, Boqii is committed to enhancing customer experience through its online sales channels. Their offerings not only provide convenience but are further complemented by engaging customer interactions via the Boqii Community. This platform serves as a hub where pet owners can share their experiences, knowledge, and love for animals, fostering a sense of community within the pet industry.

The Vision Ahead

The decision to terminate the ADR program and move toward direct trading of ordinary shares on AMEX reflects Boqii's forward-thinking approach and adaptability in a rapidly changing market. This shift comes at a time when many companies are reassessing their market strategies to align with shareholder interests and market trends.

Boqii’s leadership is optimistic that these changes will bolster investor confidence, enhance trading liquidity, and ultimately lead to better stock performance. As they make this transition, the company is likely to focus on further expanding its influence in the pet products market while offering innovative solutions and services to its customers.

In summary, Boqii Holding Limited is taking significant steps to ensure its future success and maintain its position as a market leader in the pet product retail sector. By streamlining its share structure and trading methods, the company aims to provide its investors with a more straightforward and engaging investment experience while continuing to serve the needs of pet owners throughout China.