Chaco and Fishwife Collaborate for an Exciting Mermaid-Inspired Footwear Launch

Chaco Unveils a Unique Sandal Inspired by Fishwife's Vibrant Aesthetic



In an exciting fusion of fashion and sustainability, Chaco, a renowned name in the outdoor footwear industry, has partnered with Fishwife, a pioneering female-led tinned seafood brand. This partnership has culminated in a new Z/1 sandal collection, brilliantly inspired by the bold colors and whimsical designs seen in Fishwife’s distinctive packaging.

A Love for Creativity and Sustainability



With a growing emphasis on ethical consumption, both brands have committed themselves to sustainable practices. Chaco incorporates recycled materials in its sandal designs, specifically using webbing made from repurposed plastic bottles. Likewise, Fishwife sources its seafood from healthy fisheries and sustainable aquaculture farms, ensuring that their practices align with environmental responsibility. The partnership combines Chaco’s footwear innovation and Fishwife’s colorful branding to deliver a product that is both functional and stylish.

"We were drawn to Fishwife because of the creative spirit they embody, which resonates with our values at Chaco," shares Kelsey Dunneback, Chaco's Brand Manager. This collaboration aims to cater to the whims of adventurous spirits—those who wish to make a statement whether they are out exploring local trails or enjoying a sunny day at the beach.

Design Details and Features



The sandals feature color-blocking that mirrors Fishwife’s vibrant palette, showcasing kelly green, beige, and cobalt blue straps. The design is completed with a tan buckle and includes one of Fishwife's iconic illustrations positioned on the back of the inner heel strap. In addition to aesthetic beauty, these sandals uphold functional excellence, with the brand's renowned LUVSEAT™ footbed providing comfort and support to foot travelers.

Not only are these sandals visually appealing, but they also include fun elements such as a mermaid badge that gives a nod to the aquatic roots of Fishwife’s brand. As noted by Becca Millstein, CEO and Co-founder of Fishwife, “This partnership facilitates a deeper connection between our products and the modern day lovers of the ocean and fish, melding our brands into a lifestyle choice.”

Availability



Set for release on May 8, 2025, these exclusive sandals will be available on both Chaco and Fishwife's official websites—www.chacos.com and www.eatfishwife.com.

As both brands continue to push the envelope on sustainability and creativity, consumers can expect to sport a delightful piece of both fashion and responsible consumerism with the new Chaco x Fishwife collaboration. Each pair sold further aims to raise awareness about eco-friendly choices in everyday wear and lifestyle choices. With the embodiment of joy, color, and sustainability, the Z/1 sandals are bound to make waves in both the sandals and seafood communities alike.

Topics Consumer Products & Retail)

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