#Japan #Tokyo #Fast Food #yuppa #Kyoto yuba

yuppa: A Culinary Revolution at SusHi Tech Tokyo 2025

As the bustling streets of Tokyo prepare for the global startup conference, "SusHi Tech Tokyo 2025," set to take place from May 8 to May 10, 2025, food enthusiasts have something special to look forward to. Nestled in the Food Area of Tokyo Big Sight, yuppa, a newly launched fast food brand, is ready to redefine what healthy eating means.

Founded by Jinshi Watanabe in Ota City, Tokyo, yuppa embraces the philosophy of "Bringing Playfulness to Health." With its innovative take on traditional refined cuisine, yuppa offers a refreshing perspective on fast food by incorporating Kyoto's renowned fresh yuba (tofu skin) into its creations. This brand promises to deliver both taste and health in a fun package, highlighting the joy of eating.

Special Offerings at the Event

At the conference, yuppa will showcase their unique creation:

• - Chasoba yuppa: A limited-edition dish inspired by tea soba, priced at just 900 JPY (tax included). This delightful and nutritious offering is exclusive to the event, making it a must-try.

As attendees savor this innovative dish, they are invited to participate in the special booth activity titled "yuppa World Trip. 🌍" Visitors can capture their culinary experience through instant Polaroid photos that contribute to a global map, showing how yuppa is enjoyed around the world. This interactive element adds an exciting layer to the event, making it more than just a food stall, but a celebration of culture and community.

Event Details

• - Dates: May 8 (Thursday) to May 10 (Saturday), 2025
• - Opening Hours: 10:30 AM to 6:00 PM (until supplies last)
• - Location: Tokyo Big Sight, East Hall 4-6 Food Area
• - Booth: Food Area

About SusHi Tech Tokyo 2025

SusHi Tech Tokyo 2025 is organized by the SusHi Tech Tokyo 2025 Executive Committee, aiming to foster innovation in the startup realm. For more details, visit their official website.

Meet yuppa

yuppa is not just another food brand. It is a venture born from a business support program called "beyond the Border," which encourages new business ideas from outside sources, initiated by Nankai Electric Railway Co., Ltd. The brand aims to engage busy city dwellers with a quick yet healthy alternative to their meals that resonates with modern values while celebrating traditional culinary techniques.

The company operates from the heart of Ota City, and with its unique offerings, yuppa stands out in the fast food landscape, proving that eating healthy can be enjoyable and innovative.

For more information, visit their website and follow them on Instagram. For inquiries, you can reach out via email to Jinshi Watanabe at [email protected].

Conclusion

As SusHi Tech Tokyo 2025 approaches, mark your calendars and come experience the gentle yet flavorful offerings of yuppa. It's a new wave of fast food that champions both satisfaction and well-being, echoing a dining experience that delights the senses while being mindful of health. Don’t miss your chance to indulge in this unique culinary adventure!