#United States #Plano #FIFA World Cup #Will Ferrell #Lay's

Lay's® Invites America to Join the Fun Ahead of FIFA World Cup 2026™

As the highly anticipated FIFA World Cup 2026™ approaches, Lay's® has rolled out an exciting new campaign that aims to unite fans across America, whether they're seasoned soccer enthusiasts or casual snack lovers. The campaign, cleverly titled "Jump On, America," features comedian Will Ferrell and flips the concept of a "bandwagon fan" from a negative notion into an open invitation to celebrate and enjoy the sport alongside Lay's potato chips.

A Star-Studded Campaign

In the vibrant ad, Ferrell is seen driving a Lay's-branded bus dubbed the "Bandwagon," where he encourages everyone he meets to hop on, grab their favorite chips, and join him in the excitement of the World Cup festivities. Joining him in the comedic journey are former soccer star David Beckham and American football champion Marshawn Lynch, whose appearances add an extra layer of fun and relatability to the campaign.

"People often feel they need to prove their love for soccer to enjoy the World Cup, but Lay's is here to say that all you need is enthusiasm and some delicious snacks!" Ferrell states in the ad. The message is clear: fandom doesn't need to be earned; it's about sharing the joy of the moment with friends and family while munching on Lay's.

Nationwide Engagement Tour

To bring this concept to life, Lay's will embark on a nationwide tour, making stops in major cities like Los Angeles, Dallas, and New York City. Fans attending these pop-up events can look forward to engaging experiences, including product sampling and interactive features, all aimed at fostering camaraderie and celebrating the spirit of the World Cup.

"Jump On, America" is part of Lay's larger strategy as an Official Sponsor of the FIFA World Cup 2026™, which aims to engage consumers in meaningful ways that connect their love for sports and snacks.

Limited-Edition Flavors and Exciting Contests

As part of its World Cup promotion, Lay's is also introducing a selection of limited-edition flavors inspired by global cuisines, including Argentinian-style steak with chimichurri and Brazilian-style garlic sauce. These unique offerings are available at major retailers and online, allowing fans to enjoy a taste of the tournament wherever they are.

Additionally, consumers have the chance to win exclusive Lay's memorabilia, such as a limited-edition "Go Soccer" jersey featuring patches from all 48 countries participating in the tournament. There are also exciting contest opportunities, including a chance to win tickets to the FIFA World Cup 2026™ Final.

Celebrating the Spirit of Togetherness

Lay's commitment to fostering a sense of community is also evident in the return of its globally adored "No Lay's, No Game" campaign, which features the "Epic Watch Party." As part of this initiative, fans can join an exclusive WhatsApp channel to stay connected and share in the World Cup experience.

With social media giveaways and interactive events, Lay's is set to ensure that the FIFA World Cup 2026™ is not only a sporting spectacle but also a time for social gatherings filled with joy, laughter, and, of course, Lay's chips.

In conclusion, Lay's is not merely endorsing the FIFA World Cup 2026™, it's bringing people together through shared enthusiasm for the sport and memorable snack experiences. So, as we gear up for this monumental event, it's time to jump on the Lay’s bandwagon and prepare for an unforgettable summer of soccer and snacking!

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About Lay's

Lay's is America's favorite potato chip brand, boasting a flavor profile and legacy that dates back nearly 90 years. Lay's Classic chips are made from freshly picked potatoes and crafted simply with oil and salt. Today, their products are free from artificial flavors and colors, showcasing a commitment to quality. For more information, visit www.lays.com.