Belk Unveils Exciting Summer and Holiday Collections with Sewing Down South for 2025

Belk Partners with Sewing Down South for Unique Collections

In an exciting move for summer and holiday fashion in 2025, Belk has announced a collaboration with Sewing Down South, the trendy lifestyle brand co-founded by Craig Conover. This partnership is set to offer consumers a fresh perspective on Southern style, blending affordability with aesthetic charm.

The collaboration will feature an exclusive summer collection that includes nearly 100 different styles in men’s and women’s apparel, home goods, and accessories, all at prices starting as low as $10. Launching in both physical stores and on Belk’s website on June 4, this collection is designed for a variety of summer activities, from backyard dinner parties to festive outings.

MaryAnne Morin, President and Chief Merchandising Officer of Belk, stated, "Our partnership with Sewing Down South is a celebration of our shared love for the South and its rich tradition of coastal beauty, hospitality, and understated style. The result is a stunning collection that perfectly captures our mutual vision and offers customers a curated selection of apparel and tableware at affordable prices."

To commemorate this collaboration, Belk will host a pop-up shop adjacent to Sewing Down South’s Charleston location. This exclusive shop is set to run until Labor Day and will only feature items from the summer collection. A grand opening event is planned for June 7 at 489 King Street, Suite 100, in Charleston, welcoming the public to explore and shop the new collection without needing prior registration.

The collection draws inspiration from Charleston's vibrant culture, characterized by whimsical patterns, soft pastel colors, and unique accents—everything from beaded belts to colorful linings. Central to these designs is the palmetto leaf, a symbol of Southern heritage, prominently incorporated into many of the products.

Craig Conover, co-founder of Sewing Down South, expressed his excitement about the collaboration, saying, "Collaborating with Belk is a huge milestone for Sewing Down South and it’s been a ton of fun from the start. We have created a collection that we’re proud of and are excited to see go to market."

Additionally, a special holiday collection is already in the works to launch in October 2025, showcasing both brands’ commitment to celebrating Southern tradition in a contemporary fashion context. Known for its colorful and preppy designs, Crown Ivy began as a women’s apparel line at Belk in 2014, expanding into a beloved brand that includes men’s and kids’ fashions, home goods, and more.

With a history dating back to 1888, Belk continues to establish itself as a reliable department store catering to the community’s needs, maintaining its focus on quality, customer service, and community support across nearly 300 locations in the Southeastern United States. The brand prioritizes accessibility and has a strong digital presence through its website and app, ensuring that the new collection can be enjoyed by a broader audience.

This partnership symbolizes a harmonious fusion of traditional Southern values and modern fashion, promising not only style but also community engagement. As Belk prepares to launch this exciting collection, shoppers are encouraged to stay updated via Belk's website and their official social media channels.

To explore the new items and additional details about the collaboration with Sewing Down South, visit Belk's website and keep an eye on Belk's Instagram for ongoing updates about the brand's ventures and offerings.