#Japan #Tokyo #Matsukiyo #Hillmenaid #Medicinal Skincare

Matsukiyo Launches New Medicinal Skincare Line in Hillmenaid Series

Matsukiyo Kokokara & Company, headquartered in Bunkyo, Tokyo, continues to innovate with its beloved Hillmenaid series by introducing a new medicinal skincare line comprising lotion, emulsion, and creamy balm. Available from April 11 across Matsumoto Kiyoshi Group stores, Cocokara Fine Group outlets, and their online store, these products harness the power of medicinal ingredients to support daily skincare routines, particularly for those experiencing skin concerns related to redness.

Overview of Hillmenaid Series

The Hillmenaid series is well-known for utilizing Heparin-like substances, offering effective moisture retention in a variety of products, including medicinal creams and lotions. With this new line, Matsukiyo emphasizes its commitment to creating products that are not just about temporary relief but aim to address the root causes of skin issues through regular application. The series also expands to include products specifically designed for beauty purposes, catering to evolving consumer needs.

Unique Features of New Products

The new lotion, emulsion, and creamy balm are developed with an exclusive formula that combines two powerful active ingredients:

• - Heparin-like Substances for hydration, and
• - Dipotassium Glycyrrhizate for its anti-inflammatory properties.

Additionally, an ingredient known as Sodium Guai azulenesulfonate acts as a moisturizing agent to complement the skincare formula.

Rather than merely concealing skin issues with makeup, these products are crafted to provide real solutions and structured care for daily use. They focus extensively on redness and skin irritation. Consumers can seamlessly integrate these products into their existing regimes, whether applying lotion and emulsion across the face or targeting specific areas of concern with the balm.

Product Benefits

Skin Benefits:

• - Daily Care: Formulated to address dry skin and irritation caused by redness, enhancing overall skin health.
• - No Fragrance and Alcohol-Free: Each product is free from fragrances and ethanol to cater to sensitive skin types.
• - Tested for Safety: Allergy and sting tests have confirmed the suitability of these preparations for sensitive skin, although individual reactions may vary.
• - Targeted Application: Lotion and emulsion can be used for overall skin care needs, while the creamy balm provides focused treatment where needed, such as around the nose or on the cheeks.

Textural Quality:

• - The lotion is designed with a thick, transparent consistency that absorbs well;
• - The emulsion glides on smoothly, locking in moisture effectively;
• - The creamy balm boasts a high adherence level allowing it to target problem areas effectively.

Available Products

The following products will be launched on April 11:

1. Medicinal Lotion (HP Medicinal Lotion MC)

• - A viscous, transparent lotion for easy skin absorption
• - Volume: 200mL; Price: ¥1,870 (including tax)

2. Medicinal Emulsion (HP Medicinal Emulsion MC)

• - A smooth emulsion that spreads evenly to lock in moisture
• - Volume: 140mL; Price: ¥1,980 (including tax)

3. Medicinal Creamy Balm (HP Medicinal Creamy BMC)

• - Cream designed for pinpoint care of redness; highly adherent to target skin areas
• - Volume: 30g; Price: ¥1,650 (including tax)

Conclusion

Matsukiyo is committed to progressing its skincare lineup, enhancing customer access to effective skin solutions that cater to individual concerns and preferences. The expansion into medicinal skincare proves that Matsukiyo not only delivers effective products but is also dedicated to educating consumers on the importance of holistic skin health. With the Hillmenaid series continuing to grow, it signals encouragement for those looking for reliable options to treat and nurture their skin through daily care.