#Japan #Fukui #Glamore #e-gate #Soft Lift Bra

Introducing the Glamore Soft Lift Bra

On July 17, Glamore, a brand dedicated to enhancing women's beauty through comfortable and supportive bras, will launch its latest product, the Glamore Soft Lift Bra. This no-wire bra offers a gentle stretch and is tailored for women experiencing changes in their bodies due to different life stages. The bra caters to sensitive times, such as the luteal phase, menstrual period, pregnancy, and post-nursing, ensuring comfort while maintaining an elegant silhouette.

Crafted by E-Gate Co., Ltd., located in Fukui, Japan, the Soft Lift Bra was born out of a deep understanding of the challenges that women face with body changes. Having sold over 1.5 million units of the Glamore Bra series, which boasts an impressive rating of 4.47 stars from over 8,130 reviews on Rakuten by June 2026, the brand continues to push boundaries in the realm of supportive underwear.

Comfort Meets Style

The Soft Lift Bra features a soft, stretchable molded cup that adapts seamlessly to a woman's body changes. Unlike traditional wired bras, which can feel restrictive during sensitive periods, this bra embraces the body's natural rhythm. Designed to provide gentle support and maintain a beautiful silhouette, it gathers side flesh, promising a fuller and more contoured décolletage, regardless of body shape.

Design Features

1. Flexible Cups: The Stretch Molded Cup ensures a soft touch while effectively supporting the bust.
2. Sleek Back Design: The back construction avoids any noticeable bumps, providing a smooth and refined appearance under clothing.
3. Stable and Secure Fit: The integration of the cup and base guarantees stability, ideal for daily wear.
4. Adjustable Hooks: More extensive adjustments are made possible with a 4-row hook closure, allowing the bra to accommodate natural size variations throughout the month.

The Soft Lift Bra comes in three trendy colors: classic Black, sophisticated Skin, and earthy Terracotta. This new arrival uses the same material and colors as the recently launched coordinating shorts, making it easy to mix and match outfits seamlessly.

Promotional Launch

To celebrate the launch, from July 17 at 10 AM to July 27 at 9:59 AM, customers can pre-order the Glamore Soft Lift Bra at a special price of ¥2,970, offering a fantastic 25% discount.

This innovative product is an answer to many women's needs for both comfort and aesthetics, addressing various life stages with style.

About Glamore

Glamore was founded with a commitment to empowering women and positively addressing their evolving physical changes. It began its journey in 2013 and has since evolved, with significant milestones including being awarded the Rakuten Shop of the Year in 2018 and 2019. The brand's mission is to support women in feeling beautiful at every stage of their lives.

For more information about the Glamore Soft Lift Bra and to make a purchase, visit their official site.

Company Overview

Company Name: E-Gate Co., Ltd.
Established: March 6, 1995
CEO: Tetsuro Nosaka
Location: Headquarters in Fukui, Japan
Business Focus: Planning, development, manufacturing, and sales of innerwear and medical products, along with internet retail.
Company Website: E-Gate