#United States #Irvine, California #HI-CHEW #Morinaga #flavor

HI-CHEW® Launches the Whimsical 'Worlds of Flavor'

HI-CHEW®, the popular chewy candy known for its delightful fruity flavors, has just released an exciting new digital commercial titled 'Worlds of Flavor'. This imaginative campaign invites candy lovers to embark on a unique journey through four distinctive flavor mixes, each promising its own enchanting experience.

The Adventure Begins

The 'Worlds of Flavor' commercial serves as a portal into a fantastical realm where each flavor comes alive with its vibrant personality. The journey begins with the Fantasy Mix, which showcases the all-time favorite, Blue Raspberry. Here, viewers are invited to immerse themselves in a candy-colored dream that alludes to childhood fantasies.

Next, the commercial takes us to a lush Original Mix orchard, where the classic flavor of Grape is waiting to be discovered. This segment captures the thrill of exploration and the delightful surprises hidden among the fruit-laden trees.

Tropical vibes take center stage with the Tropical Mix featuring Mango, enveloping viewers in a warm, sun-soaked atmosphere that encourages a little flavor-cation escape from reality.

Finally, nostalgia beckons from the Dessert Mix shop with the sweet and comforting Strawberry Ice Cream flavor. This segment is a sweet retreat into a world filled with delectable treats that invigorate fond memories of dessert outings.

A Creative Vision

The commercial reflects a comprehensive creative vision from the team at Gigasavvy, the agency responsible for bringing this colorful journey to life. According to Mitchell Fait, the Executive Creative Director, the 'Worlds of Flavor' commercial is designed to be evergreen, which allows for future expansion as more exciting HI-CHEW® products are introduced. Each flavor profile has been carefully crafted to resonate with audiences, so they can identify and connect with the unique personalities of HI-CHEW®.

Teruhiro Kawabe (Terry), President and CEO of Morinaga America, Inc., expressed his excitement for the new campaign, stating, “The commercial transforms our product into a lively experience that captures the playfulness and joy inherent in each chew. We hope both new fans and loyal consumers can find delight in our candy journey.”

Spreading Joy Across Platforms

To ensure maximum reach, the 'Worlds of Flavor' commercial will be available across a variety of platforms, including popular streaming services like Hulu, Peacock, and Paramount+, as well as on YouTube and the gaming platform PlayerWon. The commercial's vibrant energy will also be shared on social media platforms such as Meta, TikTok, and Snapchat, capturing the attention of audiences year-round.

HI-CHEW® remains committed to delivering delicious and innovative products, continuously expanding its flavor offerings. With this new campaign, they not only highlight existing flavors but also celebrate the fun spirit of their brand, getting consumers excited about what’s to come in the future.

A Legacy of Flavor Innovation

Established in 2008, Morinaga America, Inc., the exclusive distributor of HI-CHEW® in the United States, has transformed the traditional candy experience, making it accessible for American consumers. With over 200 flavors developed in Japan, HI-CHEW® continues to enjoy a growing fanbase and popularity across American markets. The brand maintains a reputation for producing high-quality, fruity candies that captivate taste buds and encourage consumers to 'Choose Different. Choose Fun. Chew HI-CHEW®.'

For more updates and to view the new commercial, fans can visit HI-CHEW.com and engage with them on their social media platforms to stay connected and informed about new flavors and exciting products to come.