Tom and Jerry Team Up with Diane for Exciting Hair Care Collaboration Launch

Tom and Jerry Team Up with Diane for Exciting Collaboration

The beloved characters Tom and Jerry are making a splash in the hair care industry with a unique collaboration featuring Diane’s Perfect Beauty line. In partnership with Warner Bros. Discovery Global Consumer Products, Nature Lab, a prominent company based in Shibuya, Tokyo, has announced the release of nine exclusive products celebrating the 85th anniversary of this iconic animation duo. This partnership combines the whimsical charm of Tom and Jerry with Diane’s mission to address diverse hair concerns while promoting beauty.

Starting May 20, 2025, these enticing collaboration products will be available for pre-sale on the Nature Lab EC store, followed by a nationwide launch in drugstores on June 1. Each product in the collection showcases cute, newly illustrated packaging that captures the essence of Tom and Jerry’s playful antics. Shoppers who spend over 2,000 JPY (tax included) on the eligible products during the campaign period will receive a delightful original bath sticker—an additional incentive to explore the new hair care range.

Diane has long established itself as a go-to brand for various hair care solutions, catering to customers' desires for prettier hair. Their extensive product range includes both in-bath items like shampoos and conditioners, as well as out-of-bath options like styling mists and dry shampoos. The collaboration highlights how both Tom and Jerry embody friendship, even amid their famous chase scenes. Much like the dynamic between the characters, Diane aims to build meaningful relationships with hair care users.

The packaging of the collaboration products features custom illustrations that bring the hair entertainment theme to life. Inspired by the playful dynamic between Tom and Jerry, the products become a stage for an imaginative hair show. Each selection promises a blend of fun and practicality, ensuring that hair care can be both effective and enjoyable.

Collaboration Product Lineup

1. Hello Diane Goodbye Shampoo & Treatment Set
- Fragrance: Tea & Musk
- 400mL x 2 / 1,320 JPY
- Notable for showcasing Tom’s greeting and Jerry's farewell, setting a cheerful tone for users.

2. Extra Damage Repair Shampoo & Treatment Set
- Fragrance: Floral & Berry
- 450mL x 2 / 1,320 JPY
- A fun narrative visuals emerge when the shampoo and treatment bottles are positioned together, creating a whimsical story for users.

3. Extra Night Repair Shampoo & Treatment Set
- Fragrance: Blue Night Berry
- 450mL x 2 / 1,463 JPY
- Encouraging a dreamy experience, featuring the characters flying through a starry night.

4. Dry Shampoo (available in various scents)
- Fragrances: Fresh Mango & Musk, Fresh Citrus Pear, Unscented
- 95g each / 1,320 JPY each
- Fun designs featuring Jerry's nephew, Tuffy, showcasing his juggling and balancing acts.

5. Front Hair Mist
- Fragrance: Natural Floral & Berry
- 10mL / 1,320 JPY
- Quirky artwork depicts Tom transformed into a long stick thanks to Jerry’s magic.

6. Power Treatment Mask
- Fragrance: Shiny Musk
- 230g / 1,320 JPY
- A lively interaction demonstrated through an enchanting illustration of Jerry and Tom.

7. Diane Botanical Hand & Body Milk Protect
- Fragrance: Citrus Soap
- 500mL / 1,097 JPY
- Emphasizing natural ingredients, safe for use by children and adults alike.

All products will be available for purchase starting from their respective launch dates in May and June 2025. The collaboration highlights the enduring legacy of Tom and Jerry, established in 1940, which continues to charm audiences globally through its comedy and character dynamics. With this partnership, fans can enjoy an extraordinary hair care experience infused with nostalgia.

Explore the collaboration through social media channels such as Instagram, X (formerly known as Twitter), TikTok, and the official Tom and Jerry online store. For complete details about this collaboration and campaigns, visit the official Nature Lab and Tom and Jerry pages.

This unique partnership promises to make every hair care routine a delightful experience, infusing fun and nostalgia into everyday beauty rituals.