Calorie Mate Launches New 'Little Nutritionist' Series Featuring Athletes in Supportive Roles

New 'Little Nutritionist' Series by Calorie Mate

Calorie Mate, the popular balanced nutrition food made by Otsuka Pharmaceutical, is set to premiere two new commercials in its "Little Nutritionist" series on April 25, 2025. These spots feature well-known personalities including former soccer player Homae Sawa and swimmer Ryosuke Irie, who take on the roles of supportive parents, while voice talents Yuichi Nakamura, Tomokazu Sugita, and Yuma Uchida lend their voices to the comedic characters.

As Japan experiences shifts in family dynamics—over 70% of households now feature dual-income parents—ensuring that children maintain proper nutritional balance during their growth stages has become a significant concern for working parents. The new commercials aim to address this by illustrating Calorie Mate's role in helping fulfill nutritional needs for busy children engaged in extracurricular activities.

The Role of Nutrition in Children’s Growth

Growing children require not only three balanced meals but also nutritious snacks to help fuel their active lifestyles. The new ads emphasize how Calorie Mate can provide a quick and convenient source of balanced nutrition, especially during after-school activities.

Sawa, taking on the maternal role, and Irie as a father will warmly portray the supportive nature that parents embody while encouraging their children's passion for sports. Meanwhile, voice actors Nakamura, Sugita, and Uchida lend a lighthearted vibe through their dynamic and humorous conversations, bringing to life the playful essence of Calorie Mate.

Commercial Highlights

- Notable Appearances: The commercials feature Homae Sawa and Ryosuke Irie, who are both former elite athletes, showcasing their warm expressions as they encourage their kids.
- Voice Talent: The beloved voice actors contribute to the comedic dialogue that is sure to bring smiles to viewers.
- Convenient Snack Options: Viewers will also see the easy-to-consume jelly format of Calorie Mate that caters to all ages and situations, ensuring that everyone can enjoy balanced nutrition.

Storylines of the New Commercials

In the upcoming commercials, "Little Nutritionist: Soccer Girl" and "Little Nutritionist: Butterfly Boy," the narratives revolve around children passionately practicing their chosen sports while Calorie Mate provides light-hearted commentary in the background.

In the "Soccer Girl" episode, a girl enjoying a break during a game is approached by a talking Calorie Mate block, while her mother hands her the Calorie Mate jelly. The humorous panic of the block witnessing a rivalry unfold in front of it guarantees comical moments. On the other hand, in the "Butterfly Boy" episode, a Calorie Mate block cheerfully observes a boy's swimming practice, humorously jumping into the pool to offer support.

Production Insights

The commercials were filmed with actual student athletes, bringing an authentic touch to the portrayal of young sports competitors. During the shoot for "Soccer Girl," children expressed excitement at seeing Sawa, who filmed a scene in front of an enthusiastic group of parents cheering her on. Similarly, in "Butterfly Boy," Irie's sincere encouragement resonated with audiences as he observed young swimmers from behind a glass wall, showcasing his gentle spirit.

Voice Actor Comments

Yuichi Nakamura, who voices the Chocolate flavor, emphasized that he enjoyed bringing the character to life after some time. Tomokazu Sugita shared his excitement about performing again, pointing out the importance of balance in both performance and nutrition. Yuma Uchida highlighted the significance of Calorie Mate as a product that benefits both children and adults, hoping that this campaign would prompt more people to discover its advantages.

Insights from Athletes Homae Sawa and Ryosuke Irie

Both athletes expressed their enthusiasm towards being part of this campaign. Sawa, a mother herself, appreciated the chance to convey the message of nutritious eating for children. Irie reflected on his longtime relationship with Calorie Mate, noting its convenience during rigorous training sessions and his hope to contribute positively to children’s growth through his participation in the campaign.

The "Little Nutritionist" commercials are crafted to resonate with modern-day parents who face challenges in balancing nutrition amidst busy schedules, ensuring they provide optimal support for their children’s health. With comedic elements and heartfelt portrayals, Calorie Mate’s new narrative promises to engage families, motivating them to choose balanced nutrition in their daily lives.

To catch these new commercials, check out Calorie Mate’s official YouTube channel starting April 25, 2025, with a wider TV broadcast commencing on May 11, 2025.

Summary

The new venture by Calorie Mate not only shines a light on children’s nutritional needs but also encapsulates the real-life dynamics of parenting in a contemporary setting. With beloved figures from athletics and voice acting joining forces, this campaign aims to inspire families to make choices that benefit their health and wellbeing.

Check out the commercials here: