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Financial Standard Achieves 250 Billion Yen in Managed Assets

In a remarkable achievement, Financial Standard Co., Ltd., based in Chiyoda, Tokyo, has announced that the total value of managed assets it oversees has surpassed 250 billion yen as of August 31, 2025. This significant milestone highlights the firm's commitment to offering innovative financial services that prioritize long-term investment strategies and client trust.

Since its establishment in October 2012, Financial Standard has been dedicated to providing asset management services focused on a goal-based approach tailored for individual clients. Over the years, the firm has experienced remarkable growth in its managed assets, surpassing key benchmarks at a steady pace:

• - 2019 (September): 500 billion yen (7 years post-establishment)
• - 2022 (September): 1 trillion yen (3 years post-500 billion yen)
• - 2024 (January): 1.5 trillion yen (1 year and 4 months post-1 trillion yen)
• - 2024 (October): 2 trillion yen (9 months post-1.5 trillion yen)
• - 2025 (August): 2.5 trillion yen (10 months post-2 trillion yen)

These milestones reflect Financial Standard’s sustainable growth model and strategic initiatives to enhance the quality of service provided to clients.

Strategic Innovations and Market Approach

Financial Standard’s rapid growth can be attributed to its innovative market approach and strategic differentiation from traditional financial institutions. The company has implemented stringent guidelines prohibiting practices such as short-term trading, suggestions of individual stocks, structured products, and emerging market currency-denominated bonds. This clear commitment to long-term asset management has allowed the firm to foster trust among its clients, leading to enhanced client satisfaction and loyalty.

Long-term Employment Strategy and Expert Teams

In addition to a robust service model, Financial Standard places significant importance on building long-term relationships with clients through strategic employment relations. Unlike many firms that rely on contractor work, Financial Standard emphasizes regular, long-term employment to ensure a consistent service level by qualifying employees who understand the firm's long-term objectives. By employing in-house specialists such as portfolio managers and property assessors, the firm offers comprehensive asset consulting services, aligning with its goal of creating unique value for clients and enhancing growth in managed assets.

Future Outlook

The journey of Financial Standard from 100 billion yen in managed assets within four years to over 250 billion yen in just two years illustrates a sharp upward trend as the firm scales. This growth is supported not only by the extensive partnership with trustworthy clients and corporate partners but also by governmental initiatives aimed at promoting asset management within the country.

Looking ahead, Financial Standard plans to harness its robust operational foundation to offer services that maximize client benefits, thereby aiming for exponential growth in the future. The solid infrastructure combined with its unwavering client-focused policies positions Financial Standard for significant advancements in the investment advisory landscape.

About Financial Standard Co., Ltd.

Founded in 2012, Financial Standard Co., Ltd. operates as an independent financial advisory firm without affiliation to specific financial institutions. The firm aspires to implement a long-term goal-based investment strategy primarily aimed at individual clients. As of August 31, 2025, it boasts approximately 9,368 clients and manages around 250.2 billion yen in assets.

For more information, please visit Financial Standard's official website.

Contact Information for Media Inquiries

For media-related inquiries, please contact:
Financial Standard Co., Ltd.
Attn: Takeshi Fukuda
Phone: 03-6843-3900 (Weekdays 9:00 AM - 6:00 PM)
Email: [email protected]