#Japan #Tokyo #JBL #JBL Tour Pro 3 #Michael Movie

JBL Tour Pro 3 Campaign Launch: A Sound Experience Like No Other

Harman International, headquartered in Chiyoda, Tokyo, proudly presents the JBL Tour Pro 3 campaign, themed "Experience Sound in its Purest Form." This campaign features captivating advertisement videos being screened in 65 TOHO Cinemas across Japan from July 10 to July 23, 2026. These videos are showcased as pre-movie ads before the much-anticipated film, Michael.

The focus of this initiative is to immerse audiences in the features of JBL Tour Pro 3, its flagship model of completely wireless earbuds. The advertisement artfully portrays JBL's first hybrid dual-driver technology, combining stunning visuals with evocative music, delivering an experience that is both dynamic and precise.

The film, Michael, has already made waves in the Japanese box office, surpassing 5 billion yen in revenue by July 6, signaling its status as a powerhouse in the music biopic genre. Simultaneously, the film is performing remarkably well worldwide, reaping accolades as the highest-grossing music biopic in history. As such, JBL aims to connect with music lovers and allow them to experience the authentic sound, promising them an auditory quality that is far superior to any home setting.

A notable alignment exists between JBL and the Californian backdrop of the film, particularly as JBL studio monitors make an appearance in the film, showcasing the brand's integral role in professional music production.

Campaign Details

• - Screening Period: July 10 - July 23, 2026
• - Featured Film: Michael (advertisements played before the main feature)
• - Participating Cinemas: 65 TOHO locations across Japan, including cities such as Tokyo, Osaka, and Fukuoka.
• - Ad Videos:

- JBL: Experience Sound in its Purest Form featuring Shun Ishiwaka and Ichika Nito (45 seconds)
- JBL: Experience Sound in its Purest Form featuring SO-SO (45 seconds)

Preceding the screening is a promise of an extraordinary sound experience, showcasing two talented musician collaborations. Shun Ishiwaka, an internationally acclaimed jazz drummer, partners with innovative guitarist Ichika Nito. Their combined performance synchronizes dynamic rhythm with intricate melodies, encapsulating the extensive dynamic range that the dual drivers of JBL Tour Pro 3 can deliver.

In another segment, SO-SO, renowned for human beatboxing and music production, dazzles audiences with a self-collaboration, blending powerful beats with delicate sound design. This unique showcase vividly demonstrates JBL's exceptional sound reproduction capabilities.

Participants in the Campaign

• - Shun Ishiwaka: A percussionist and composer known for his inventive approach, Ishiwaka elevates the sound experience with powerful rhythms and unparalleled musical talent.
• - Ichika Nito: Rising to prominence through innovative guitar techniques, Nito has garnered a massive following worldwide for his poetic sound, including creating influential models with leading brands like Ibanez.
• - SO-SO: A multifaceted artist who blends DJing with human beatboxing, he has made a name for himself in both domestic and international music scenes, recently achieving acclaim at the Grand Beatbox Battle.

Product Spotlight: JBL Tour Pro 3

The JBL Tour Pro 3 boasts advanced features designed to enhance the listener's experience:

• - Price: ¥39,600
• - Technology: Incorporates JBL's first dual-drivers and LDAC support for unparalleled sound quality.
• - Noise Cancellation: Features hybrid noise-cancelling 2.0 technology with real-time corrections.
• - User-friendly: Enhanced with AI noise reduction algorithms and a smart charging case for easy usability.

Additionally, as part of the JBL Summer Sale 2026, consumers can find the JBL Tour Pro 3 and other wireless products at special prices from July 1 to July 29, 2026.

JBL has been recognized as Japan’s top wireless speaker brand for eight consecutive years, demonstrating the company's commitment to high-quality audio solutions. With a deep-rooted legacy and modern innovations, JBL continues to shape the sound landscape, making music more accessible and enjoyable for everyone.

Conclusion

The JBL Tour Pro 3 not only represents top-tier audio technology but also embodies a rich experience. As viewers flock to cinemas for Michael, the opportunity to enjoy JBL’s sound in entirely new ways amplifies the anticipation for this audio-visual journey. Be sure to witness this extraordinary fusion of sound and film in the coming weeks at TOHO Cinemas.

Campaign Site

_Michael Movie: A testament to the incredible journey and artistry of its subject, redefining expectations in the world of biopics. Don’t miss out on this cinematic and aural celebration!_

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