Natural Grocers® Expands Seafood Line with New Organic Mussels
Natural Grocers® is making waves in the frozen seafood section with the introduction of its new house-brand product: the Natural Grocers Brand® Organic Mussels. These premium, whole-shell mussels have been sustainably rope-grown in the pristine waters of Chile and are fully cooked, delivering a nutrient-rich seafood option for home cooks.
With a focus on quality, Natural Grocers® promotes these mussels as not only delicious but also easy to prepare. Customers will enjoy the convenience of restaurant-quality flavor without the excessive costs or hassle associated with preparing seafood. Raquel Isely, Vice President of Marketing at Natural Grocers®, emphasizes the simplicity that these organic mussels offer, catering to seasoned seafood aficionados and novices alike.
The sourcing of these mussels reflects Natural Grocers® commitment to sustainability. The organic mussels are harvested in an eco-friendly manner that ensures the least environmental impact. They are rope-grown, allowing for maximum freshness and a cleaner product while minimizing stress on the mussel meat during harvesting. The entire process is supervised by suppliers devoted to ocean stewardship, ensuring that every step promotes environmental responsibility.
Key Features of the Organic Mussels
- - Blue Shell Mussels: Known for their vibrant color and rich taste.
- - Sustainably Sourced: Grown in the clean waters off the coast of Chile, adhering to best aquaculture practices.
- - Certified Organic and Non-GMO: Assurance of quality and absence of harmful additives.
- - Nutrient-Rich: High in protein and low in fat, making them an excellent choice for health-conscious consumers.
- - Affordable Pricing: Available at a retail price of just $4.99 per 16 oz packet, reflecting the brand's philosophy of providing quality products at fair prices.
This product announcement is part of a broader strategy at Natural Grocers®, which has been committed to expanding its private-label offerings since its inception. Since its launch in 2016, the Natural Grocers Brand has introduced over 800 high-quality products, emphasizing their focus on organic and health-conscious alternatives.
In addition to the Organic Mussels, Natural Grocers® has recently added other products to its line, such as Organic Coconut Water, with even more new items slated for release soon. This growth underscores the company’s goal to cater to the growing demand for organic and wholesome grocery options.
About Natural Grocers by Vitamin Cottage
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. has grown to become a leading retailer of natural and organic groceries, body care products, and dietary supplements. The company's mission is to provide customers with high-quality products that meet strict quality guidelines, ensuring no artificial ingredients or harmful additives are present.
Headquartered in Lakewood, Colorado, Natural Grocers operates 169 stores across 21 states. They also pride themselves on offering extensive free Nutrition Education programs, helping customers make better health and nutrition choices. With a strong commitment to community and sustainable practices, Natural Grocers continues to build its reputation as a trusted retailer in the natural foods market.
For more information about Natural Grocers and its product offerings, visit
www.naturalgrocers.com.