Squarespace and Barry Keoghan Join Forces for a Unique Super Bowl 2025 Campaign

A Unique Celebration of Entrepreneurship at Super Bowl LIX



In an exciting twist for the 2025 Super Bowl, Squarespace, the globally recognized platform for website building, has teamed up with award-winning actor Barry Keoghan. This collaboration marks Squarespace’s 11th appearance at the Super Bowl and Keoghan’s first, promising an engaging and humorous campaign that honors the timeless essence of entrepreneurship.

The campaign, titled A Tale As Old As Websites, is set to air during the first half of Super Bowl LIX, scheduled for February 9, 2025. Directed by the talented Steve Rogers, the 30-second commercial transports viewers back to a bygone era in Ireland, interweaving humor with the contemporary themes of online business. The narrative showcases Barry as he travels through the picturesque Irish countryside, spreading the message of Squarespace and how its innovative tools empower entrepreneurs, old and new, to bring their ideas to life.

Squarespace has been a titan in the website creation industry, significantly influencing how businesses reach and engage with their audiences online. In this latest endeavor, the buzzword is accessibility; the campaign aims to illustrate that anyone, irrespective of their background or resources, can craft a compelling online presence. From established establishments like Daly's Bar to budding entrepreneurs like a local shepherd, Barry’s character encourages everyone to elevate their digital visibility, demonstrating that Squarespace is a foundational resource for every aspiring business owner.

Barry Keoghan expressed his enthusiasm for the project, stating, “As a proud Irish lad, it was incredible to shoot this campaign against the breathtaking backdrop of Ireland. Squarespace has consistently crafted high-quality advertisements featuring top-tier talent, and collaborating with Steve Rogers and the remarkable crew was a truly special experience. It’s not just about the work; it’s about the story we tell.” The advertisement doesn’t stop at the Super Bowl. To further enrich the campaign, viewers can expect extended versions and additional shorts where Barry lends a hand to local businesses eager to develop their online presence. Another highlight of the campaign is the comedic film Barry and Mosley, where Barry assists a donkey named Mosley in creating his very own website.

Squarespace’s campaign aims to ignite inspiration, urging viewers to seize the opportunities in front of them while highlighting the journey of how the platform has shaped the internet landscape. As David Lee, Chief Creative Officer at Squarespace, said, “For nearly as long as there have been websites, there's been Squarespace. This year's Super Bowl campaign humorously examines a scenario where Squarespace existed in an earlier time, a period where websites were delivered much like newspapers.” He continued, stressing the importance of combining humor with meaningful storytelling to draw in those with dreams of taking their ideas online.

Additionally, the campaign introduces a dedicated website template, designed specifically for aspiring entrepreneurs, which simplifies the website creation process. Featuring advanced layouts, animations, and tools to help manage appointments, the Mosley website design seeks to ensure that users have everything they need to establish a remarkable digital footprint.

Using cutting-edge technology blended with thoughtful design, Squarespace aspires to empower entrepreneurs globally. As the company is committed to helping millions across 200 countries and territories, including tools for website creation, e-commerce, and marketing, this campaign represents not just a promotion but a celebration of the innovative spirit driving entrepreneurship today.

For those interested in building their digital presence, the Mosley design can be accessed via Squarespace’s website. Join Barry and Squarespace in bringing your unique ideas to life, no matter where and when you are inspired.

Learn more about Squarespace and its offerings by visiting www.squarespace.com.

Topics Entertainment & Media)

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