#Japan #Tokyo #FamilyMart #Strawberry #Yoshida Kōtarō

FamilyMart's Strawberry-Themed Campaign: A Sweet Sensation

FamilyMart, headquartered in Minato, Tokyo, has launched a delightful campaign centered around strawberries, named "Strawberry Picking Wearing White®", showcasing an array of 16 exquisite products infused with the joys of the fruity treat. Within just one week from its debut on January 6, 2026, the company celebrated a staggering 3.24 million items sold across approximately 16,400 stores nationwide. As part of this successful run, new offerings will emerge, including the indulgent "Strawberry & Whipped Cream Sandwich" starting January 13, 2026.

This campaign emphasizes five key aspects FamilyMart continually aims for: enhancing taste, ensuring customer satisfaction, and delivering joyful experiences through thoughtfully curated desserts, ice cream, sweets, and baked goods featuring white ingredients such as milk, cream, and white chocolate that enhance the essence of strawberries.

As the new year kicks off, many individuals are gearing up for challenges such as exams and career advancements. Research conducted by FamilyMart indicates that during stressful times, indulging in sweets ranks as the most preferred way to relax, tying with consuming drinks like coffee and energy beverages. 48.1% of participants, aged 15 to 69, expressed a preference for sweets during their breaks. Notably, flavor and taste were prioritized by 66.0% when choosing treat options, highlighting the significance of satisfying palates in short relaxation moments.

Furthermore, over 76.3% of surveyed individuals expressed interest in trying strawberry-themed desserts that also feature a white aesthetic, indicating a strong affinity for strawberry sweets. With joy-inducing qualities such as uplifting flavors and vibrant presentations, strawberry delights hit the mark for many seeking to brighten their spirits.

In alignment with the exam season, Yoshida Kotaro and Yagi Likako provided heartfelt encouragement through video messages. Yoshida urged students to trust in their abilities, reminding them that the anticipation and excitement of exams are part of a pivotal life experience, while Yagi emphasized believing in oneself and capitalizing on the valuable lessons gained during this challenging phase.

Adding to the excitement, FamilyMart introduced the "5 Second Challenge: FamilyMart’s Strawberry Picking®" game on January 8, 2026, which quickly attracted attention. The game garnered 130,000 plays within five days, yet only 2% of participants succeeded in completing it, prompting playful reactions across social media platforms. Through a simple yet challenging format, many users have shared their scores and strategies, reflecting the campaign's engaging nature.

Amid this strawberry sensation, FamilyMart continues to strengthen its bond with customers by offering delightful products:

• - Strawberry & Whipped Cream Sandwich - 462 yen (tax included), launching on January 13, 2026, combines simple ingredients for a refreshing taste.
• - Strawberry Milk Melon Bread - A melon bread variant featuring strawberry chocolate chips and a milk topping.
• - Strawberry Mont Blanc with Meringue - A refined treat pairing sweet and tart strawberry cream with a crunchy texture.

In addition, promotional campaigns tied to this seasonal offering are ongoing, with chances to win special strawberry-themed prizes through social media interactions.

FamilyMart continues to strive towards being an indispensable part of customers' lives, echoing its tagline: "You and Family, Together in Convenience." With this initiative, along with their delectable strawberry products, they are ensuring a memorable experience during this peak season for students and sweet lovers alike!