#Japan #Tokyo #HARU #Nijito #Kurokami Scalp

Haru Celebrates 13 Years with a Special Summer Campaign

Haru, the well-loved head beauty brand known for its kurokami scalp shampoo, is set to kick off its thrilling "13th Anniversary Campaign" on July 1, 2026. This campaign is a heartfelt thank-you to loyal customers who have supported Haru over the past 13 years.

The campaign highlights the brand’s commitment to enhancing daily hair care experiences for its customers. Leading the charge is the flagship product, "kurokami scalp (original)," which recently garnered the esteemed rating of "SkinSAFE Trusted Choice – Good For Sensitive Skin 95+" from the US-based ingredient information platform, SkinSAFE. This recognition underscores Haru's dedication to quality and customer satisfaction.

Exclusive Offerings in the Campaign

The anniversary festivities will include the much-anticipated return of the seasonal shampoo "kurokami scalp (summer recipe)," available in limited quantities. This product gained substantial popularity during its previous launch, and many customers had voiced their desire for its return after its initial sell-out. From July 1 to August 3, 2026, customers can look forward to enjoying limited edition product offerings and exclusive gift items as part of this special event.

The campaign’s concept revolves around showing appreciation to customers who often put their needs on the back burner while juggling work, household responsibilities, and parenting. Haru aims to transform the usual bath time into a cherished self-care moment by offering a range of enjoyable and practical products for the hot summer months.

Featured Products and Sets

Some highlighted offerings for the 13th Anniversary Campaign include:

• - Summer Recipe Trial Set: This limited-edition set includes one bottle of the "kurokami scalp (summer recipe)" and two bottles of the "kurokami scalp (original)," perfect for refreshing your hair during the summer while still enjoying the classic original formula at your leisure.
• - Summer Scalp Care Set: A care bundle featuring three bottles of the summer-specific shampoo and a medicated hair growth essence to comprehensively support scalp health during the sweltering summer heat.
• - Summer Moisture Care Set: This set features one bottle of the "kurokami scalp (summer recipe)" and one bottle of the "Emerald Veil Treatment" aimed at nourishing hair damaged by UV rays and dryness, ensuring a smooth and beautiful finish.

Exclusive Gifts for Customers

As a token of gratitude, Haru will present limited-edition original goods to customers who purchase selected products during the campaign. Items include:

• - Original Clear Bottle: A stylish bottle designed to keep drinks cool while preventing ice from escaping. This is a perfect companion for summer outings or trips.
• - Charm-Embellished Fan: Available with select purchases over 9,000 JPY, this elegant fan enhances any summer outfit and provides a refreshing breeze wherever one may be.

Haru’s Commitment to Self-Care

For over a decade, Haru has curated products that resonate with self-care and wellbeing. The new campaign emphasizes the importance of taking time for oneself, especially during the hectic summer months, offering tools to effectively address seasonal challenges, including sweat, oiliness, and UV exposure.

With 800,000 units of "kurokami scalp (original)" shipped to date, Haru continues to be a pioneer in encouraging a dialogue around head beauty and self-care practices, helping individuals embrace aging while affirming their unique beauty through thoughtful, effective hair care solutions.

Join the celebration and rediscover a sweeter summer with Haru—starting July 1. Visit Haru's official website or their social media channels for more detailed announcements and updates on the campaign!