SANKYO Introduces New Pricing Strategy and Affordable Rental Plan for Pachinko Machines

SANKYO's New Initiatives for the Pachinko Market

In an effort to invigorate the pachinko industry and provide more enjoyable experiences for fans, SANKYO Co., Ltd. has announced a new pricing strategy for its pachinko machines as well as the introduction of a low-cost rental plan under the new project named "KUGITAMA". This initiative aims to attract more players and expand the fan base of this popular entertainment segment.

New Pricing Policy: SANKYO YELL Price

Starting in 2026, SANKYO will implement its new pricing strategy called the "SANKYO YELL Price". This initiative is designed to reduce the investment burden on pachinko halls while simultaneously offering a diverse range of gaming experiences to fans. Specifically, the sales price for flagship pachinko machines, including new IP models, will be set at approximately 499,000 yen (excluding tax).

This pricing strategy is poised to enable pachinko halls to easily select SANKYO machines, thus creating a wider selection of gaming options for players. It is important to note that this pricing will not apply to all pachinko machines, and detailed specifications and conditions will be announced at the time of each machine's release.

KUGITAMA Project: Affordable Monthly Rental Plan

Additionally, SANKYO is launching the KUGITAMA project, which includes a rental plan offering new "Hane Mono" machines at a budget-friendly price of 20,000 yen per month (excluding tax), set to be available around the autumn of 2026.

This rental plan significantly lowers the initial costs for pachinko halls, making it easier for them to adopt new gaming equipment. Through the KUGITAMA YELL plan, SANKYO aims to facilitate the operation of pachinko businesses while ensuring that even novices can enjoy the thrill of pachinko at a low price, thereby contributing to the growth of the fan base.

Details regarding the exact specifications, names, and conditions of the initial models under the KUGITAMA project will be shared in upcoming announcements.

Commitment to Revitalizing the Pachinko Market

SANKYO's overarching philosophy is to support and energize the pachinko market. The company strives to work closely with pachinko halls, players, and industry stakeholders to become a trusted partner in this vibrant community.

Key Goals:

- Enhance the ease of machine adoption and management for pachinko halls.
- Expand choices for players through an enriched lineup of gaming machines.
- Promote overall revitalization and sustainable development of the industry.

The newly announced pricing strategy and the KUGITAMA project's low-cost rental plan are both significant steps in SANKYO's commitment to these goals.

With unique product development and flexible business schemes that adapt to changing times, SANKYO aims to be a source of brightness and energy for the pachinko industry.

For more information about the KUGITAMA project, interested parties can check out the designated website and follow SANKYO’s official social media channels:

Please note that the information provided here reflects current plans and forecasts and may be subject to change based on market conditions and business circumstances.