In an era where artificial intelligence has revolutionized numerous sectors, businesses are keen on leveraging this technology to gain competitive advantages in sales and marketing. On July 9, 2025, industry experts will gather online for the 3rd BtoB Marketing・Sales UPDATE conference, organized by Marketing Media. The event promises a wealth of information, focusing on successful case studies and strategies that embrace AI in marketing and sales practices.
Kairos Marketing, a frontrunner in integrating AI into marketing practices, will be represented by its COO, Noriyuki Shirai. With a rich background crossing both large domestic and multinational engineering firms, Noriyuki has significantly contributed to the creation of Kairos3, a combined MA (Marketing Automation) and SFA (Sales Force Automation) tool that streamlines marketing and sales efforts with data-driven insights. His session aims to provide practical strategies and insights on AI's role in optimizing customer acquisition and conversion processes.
This two-day conference will feature a total of 23 presentations, showcasing thought leaders from the BtoB marketing and sales sectors. Attendees will gain actionable insights to enhance their operations and drive measurable results from AI applications. The focus will be on the integration of marketing and sales processes, elaborating on how AI tools can foster collaboration and success across departments.
Conference Details
July 8, 2025 (Tuesday) - 10:00 AM to 3:20 PM
July 9, 2025 (Wednesday) - 10:00 AM to 2:55 PM
- - Kairos Marketing's Session:
July 9, 2025 - 11:50 AM to 12:15 PM
Online
Marketing Media
Free
Register Here
Insights Into Kairos3
Kairos3 is an innovative tool developed by Kairos Marketing that equips users with comprehensive solutions for managing customer acquisition, overseeing sales progress, and closing deals, all through a data-driven lens. Its intuitive design allows users without extensive technical expertise to harness AI capabilities, fostering informed decision-making. This tool emphasizes collaboration and is designed to support companies in enhancing their revenue through smart data utilization.
About Kairos Marketing
Founded in September 2012 in Tokyo's Shibuya area, Kairos Marketing operates with the mission of making marketing more accessible. Their flagship product, Kairos3, continues to evolve alongside cutting-edge marketing trends, ensuring organizations can harness its potential to advance their sales efforts. Beyond product development, they also manage the educational platform 'Make Free', aimed at demystifying the practicalities of executing effective marketing and sales strategies.
By supporting businesses of all sizes in Japan, Kairos Marketing is committed to contributing to the growth of the 'manufacturing nation of Japan', ensuring that marketing and sales can dynamically interact through data-driven tools and best practices.