ACTO Revolutionizes Pharma Training with AI-Simulated Roleplay Solution for Field Teams

ACTO Launches CxZone: Transforming Pharmaceutical Training

In a groundbreaking development, ACTO has unveiled CxZone, the inaugural AI-simulated roleplay solution specifically designed for pharmaceutical field professionals. This innovative platform, integrated with Veeva PromoMats and MedComms, aims to enhance the customer experience (CX) in the pharmaceutical industry. With a focus on mastering clinical conversations, CxZone provides a unique training environment that is both flexible and rich in feedback.

Enhancing Clinical Competence

CxZone offers sales representatives and Medical Science Liaisons (MSLs) a judgment-free, on-demand training experience, providing instant feedback aligned with each company's sales processes and coaching models. Unlike generic AI roleplay solutions, CxZone goes beyond basic sales skills development, concentrating on vital elements such as clinical competence and product messaging—crucial aspects for engaging healthcare professionals (HCPs).

By utilizing content automatically synchronized with Veeva PromoMats and MedComms, CxZone ensures that sales representatives are always practicing with up-to-date, approved materials. This includes promoting marketing materials, scientific articles, and clinical study reports, significantly enhancing the HCP experience.

Sheryl Bisson, Senior Manager of Training & Development at Johnson & Johnson Vision, expressed her enthusiasm for CxZone, highlighting its potential to boost the confidence and clinical skills of sales team representatives, ultimately allowing them to excel in every interaction.

The Technology Behind CxZone

Built upon ACTO's proprietary Empathetic AI Engine, CxZone simulates realistic and personalized interactions. Field representatives can customize their avatars to mirror the HCP's profile, therapeutic area, and mood. Moreover, CxZone incorporates specific insights about representatives, including their roles, product lines, and skill strengths and weaknesses. This feature ensures that the simulated HCP questions and responses are meticulously relevant to improving representatives' performance.

In the upcoming feature, My HCP, ACTO plans to introduce deeper personalization for simulations. By integrating unique HCP data and insights from Veeva Vault CRM—such as prescription behavior, hospital affiliations, and estimated patient volumes—My HCP enables field representatives to practice with realistic digital twins of their actual clients. This personalization will be further enriched by capturing the nuanced details of each HCP relationship and leveraging behavioral data from Veeva Vault CRM.

Key Features of CxZone

1. Life-like HCP Avatars: Tailored to match the profiles of the representatives’ clients and capable of simulating common time pressures faced during interactions, thereby providing realistic clinical questioning scenarios.
2. Custom AI Simulations: Specifically designed to align with a company's unique training methodologies, sales processes, and coaching models.
3. Specialized Training Areas: Focused on clinical competence and product messaging supported by the latest MLR-approved content from Veeva PromoMats and MedComms.
4. Gamified Experience: Includes immediate metrics, practice sequences, and individual performance trends, fostering engagement.
5. Compliance and Security: SOC 2 Type II certified and validated per FDA 21 CFR Part 11, ensuring data safety and regulatory compliance.

Addressing Industry Challenges

Parth Khanna, CEO of ACTO, emphasizes the significance of addressing real-world challenges in the biopharma sector, such as limited access to HCPs, inconsistent coaching, and the resistance to traditional training methods. He believes that CxZone is not merely about practicing presentations but is fundamentally focused on developing clinical skills, identifying objections from practices, and communicating medical language with clarity and confidence. Such structured interactions enhance the value of HCP engagements, fostering trust and efficacy within the industry.

CxZone is now available for life sciences companies aiming to elevate the customer experience and enhance their field performance at pivotal moments. For further details or to request a demo, visit www.acto.com/CxZone and stay updated on the latest corporate announcements by following ACTO on LinkedIn.

About ACTO

ACTO is a pioneering Intelligent Field Excellence (IFE) platform designed for life sciences, blending human intelligence with empathetic AI to empower sales, medical, market access, and marketing teams in enhancing customer engagement and brand performance. With ACTO, biopharma companies can ensure that their field representatives perform confidently, competently, and credibly in face-to-face interactions with HCPs while providing frontline leaders with the insights needed to continually enhance field effectiveness. As a validated platform compliant with FDA 21 CFR Part 11 and SOC 2 Type II certified, ACTO stands as a trusted partner in driving intelligent excellence across the life sciences sector.