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Pendo Acquires Forwrd.ai: Enhancing Predictive Analytics in Software Experience Management

Pendo, a leading Software Experience Management (SXM) platform, has recently announced its acquisition of Forwrd.ai, a no-code predictive analytics platform based in Israel. This strategically significant acquisition aims to enhance the way organizations analyze user behaviors and make data-driven decisions without relying heavily on technical teams.

In today's enterprise landscape, teams engaged in sales and product development are often overwhelmed by vast amounts of user behavior data. Yet, the means to analyze this information effectively without technical intervention are severely limited. Pendo's acquisition of Forwrd.ai seeks to address this gap by providing more user-friendly and immediate analytical capabilities, thereby enabling frontline teams to make informed and swift decisions.

At the heart of this integration will be a new AI feature introduced by Pendo called "Pendo Predict." This innovative tool, which combines user data from Pendo with Forwrd.ai's predictive models, is set to support real-time decision-making across various teams. Sales teams will gain insights into lead prioritization, customer success teams will better detect churn risks, and product teams will be equipped to identify opportunities for upselling. In doing so, companies will be able to deepen customer relationships and foster growth more effectively and efficiently.

Todd Olson, CEO and co-founder of Pendo, emphasized the importance of user experience metrics, noting, "The actual user experiences on software—what features are being utilized and how frequently—are the most direct indicators of customer health. By integrating Forwrd.ai's predictive engine into Pendo, all teams will have access to immediate insights that will significantly bolster revenue growth and reduce churn rates."

Pendo Predict offers several powerful features, including:

• - Churn Risk Modeling: Identifying high-risk accounts for attrition and the reasons associated with them.
• - Lead Qualification and Scoring: Prioritizing potential customers based on in-app signals indicating a higher likelihood of conversion.
• - Opportunity Detection: Identifying users with a high potential for upselling based on feature usage patterns.
• - Predictive Segmentation: Filtering and targeting customer segments based on anticipated outcomes.
• - Actionable Recommendations: Providing intelligent suggestions, such as launching guides within Pendo, escalating issues to customer success teams, or flagging accounts in Salesforce.

Kobi Stork, CEO and co-founder of Forwrd.ai, expressed his enthusiasm for the partnership: "Our mission since inception has been to simplify predictive AI and embed it at the core of business operations. By integrating Forwrd.ai’s forecasting technology with Pendo’s user data and experience design frameworks, we can deliver actionable insights that are immediately applicable across product, marketing, and CRM efforts. This will facilitate smoother and more personalized experiences based on individual usage patterns."

Since its inception in 2021, Forwrd.ai has gained traction, collaborating with global firms such as SAP, HubSpot, JFrog, and AppsFlyer. As part of this acquisition, Kobi and his team will join the Pendo family in Herzliya, Israel, to accelerate further developments.

This acquisition marks a significant step towards evolving product experiences through AI. Going forward, Pendo intends to bolster functionalities that maximize software value through improved onboarding processes, efficient support, and optimized upselling opportunities.

About Pendo

Pendo is dedicated to enhancing software experiences globally. Serving over 900 million users monthly, thousands of global companies leverage Pendo to improve user experiences. By empowering non-engineering business users to analyze, assess, and address software challenges, Pendo aids in maximizing business outcomes. Their integrated Software Experience Management (SXM) platform comprehensively manages all software assets within an organization, covering customer and employee applications, desktop/mobile devices, SaaS, and AI-driven software.

Pendo established its Japan branch, Pendo.io Japan, on November 1, 2020.
Official Website: Pendo Japan