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Atkins Recognized for Innovative Treats in Progressive Grocer's Awards

Atkins, a trailblazer in the low-carb lifestyle movement, has received accolades as a winner in the 2025 Editors' Picks Awards presented by Progressive Grocer. This recognition highlights the brand's commitment to delivering innovative product solutions that cater to the evolving needs of consumers.

The awards celebrate cutting-edge product innovations that resonate with retail buyers while also satisfying the demand for health-conscious options. Atkins' latest offerings, the Endulge Gummy Bears and Endulge Truffles, were specifically highlighted for maintaining the delightful taste of traditional sweets while supporting weight management goals.

A Closer Look at the Endulge Line

• - Atkins Endulge Gummy Bears: These sweet treats boast less than 1 gram of sugar and only 2 net carbs per serving. Available in delicious flavors, including Pineapple, Apple, Watermelon, Raspberry, and Mixed Berry, they are offered in both regular and sour varieties, allowing for a guilt-free indulgence.

• - Atkins Endulge Truffles: Each chocolate delicacy contains 2 grams of net carbs per serving. These truffles are available in Milk and Dark Chocolate versions and are elegantly coated with a thin layer of chocolate, encasing a rich ganache center that promises a luxurious treat without straying from dietary goals.

Ryan Thomas, Senior Vice President and General Manager of Atkins, stated, "At Atkins, we recognize that every individual’s path to wellness is different. Our diverse product line, including the Endulge Gummy Bears and Truffles, is designed to support various dietary preferences while allowing people to enjoy their favorite treats." He added, "Being acknowledged for our Endulge products reaffirms our mission to provide balanced options without compromise."

This prestigious win follows the recent expansion of Atkins’ Endulge line, which welcomed the Gummy Bears and Truffles in September 2024. This expansion signifies a pivotal strategy in Atkins' goal to redefine snacking and desserts within the health and wellness space.

The Atkins Brand Legacy

With a legacy spanning over 50 years, Atkins has emerged as an iconic brand in America, primarily focused on reducing sugars and carbohydrates while advocating for the consumption of good fats and optimal protein. Backed by scientific research and more than 100 clinical studies, the Atkins lifestyle continues to empower millions in achieving their health and personal weight management objectives.

Their wide range of products includes nutritious bars, ready-to-drink shakes, and confectionery items designed to support individuals on their health journeys. Consumers can explore these offerings online at Atkins’ website and discover the comprehensive resources available, including over 1600 recipes, meal planners, and community forums, ensuring that they have all the support they need.

As the wellness landscape continues to evolve, Atkins is poised to lead the nutritious snacking revolution, offering innovative, great-tasting snacks and meal replacements that align seamlessly with modern dietary needs. The recognition from Progressive Grocer underscores Atkins' dedication to creating products that not only satisfy cravings but also align with a low-carb lifestyle.