#Japan #Tokyo #fashion brand #Higashi-Nakano #BTMK

BTMK Launches Exclusive Direct Store in Higashi-Nakano

On November 1, 2025, BTMK celebrated the grand opening of its first directly managed store, the "BTMK Store & Atelier," located a mere six-minute walk from East Nakano Station, away from the city's hustle and bustle. This retail space, which merges an atelier and store, is designed to reflect the brand's unique philosophy of breaking molds with kindness.

Brand Overview

BTMK, which stands for "Break the Mold Kindly," is a domestic fashion brand rooted in textile manufacturing. By utilizing their expertise in Japanese fabric quality, the brand creatively incorporates this know-how into their designs. Known for their primary use of black, BTMK has developed a strong reputation for their innovative dyeing techniques and washed finishes, allowing them to present dark-toned items with unique colors.

The comfort of BTMK’s high-quality fabrics has gained popularity not just among fashion enthusiasts, but also with celebrities, creators, and professionals within the apparel industry. The brand has become a go-to for those who appreciate black clothing both domestically and internationally.

A Chic Monochrome Store Space

After renovation, the store’s interior is intentionally crafted to showcase black—a color that symbolizes the brand's identity. The minimalist design, with its monochrome palette of whites and grays, creates a spacious and sterile environment, allowing the original fabrics, unique dyeing methods, and the craftsmanship of BTMK to stand out. The store features a variety of garments showcasing the brand's expertise in techniques such as garment dyeing and washed finishes, all predicated on details that speak to BTMK's commitment to quality.

BTMK Experience

The BTMK Store & Atelier is designed to offer a private experience where visitors can interact leisurely with the clothing. This space not only serves as a retail outlet but also provides a venue for product displays, manufacturing inquiries, and business discussions. BTMK engages in costume rentals for magazines, TV, films, and advertisements, as well as wholesale sales to select shops. The space functions as a press room and showroom for stylists and buyers in the fashion industry, offering a professional environment to connect with the brand.

Visitors can request an appointment through the dedicated reservation form available on the official website.
Reservation Form URL: Book Your Appointment

Note: The store only accepts cashless payments.
Buyers and stylists can also arrange appointments via email.

Store Details

• - Name: BTMK Store & Atelier
• - Location: 1F, 1-14-28 Higashi-Nakano, Nakano-ku, Tokyo (6-minute walk from Higashi-Nakano Station, 8-minute walk from Nakano-sakaue Station)
• - Business Model: By Appointment Only
• - Uses: Store/Atelier for Exhibitions, Rentals, & Meetings
• - Payment Method: Cashless only
• - Official Website: btmk.jp
• - Official Instagram: @btmk.jp

Contact Information

BTMK Team PR Contact:
Email: [email protected]
Website: btmk.jp

Whether you’re a die-hard fan of minimalist fashion or simply curious about the creative processes behind the clothes, the BTMK Store & Atelier offers an innovative and inviting experience that you won’t want to miss out on.