#USA #East Hanover #Chocolate Snacks #Mondelēz #Undercover Snacks

Undercover Snacks Announces Majority Investment by Mondelēz International

Undercover Snacks, known for its delicious and health-focused snacks, particularly chocolate-covered and frosted quinoa crisps, is entering a new era with a majority investment from Mondelēz International. This partnership marks a significant milestone for Undercover Snacks, providing the necessary resources for expansion while maintaining its unique entrepreneurial culture.

Founded in 2016 by Diana Levy, Undercover Snacks began as a response to her family's dietary needs, especially considering her daughters' celiac disease. Diana made it her mission to produce a snack that was both tasty and gluten-free. What started in her kitchen has blossomed into a brand that is now recognized nationally and has gained a loyal following across various distribution channels, including major retailers and airlines.

With this new investment, Undercover Snacks plans to enhance its innovation and production capabilities, using Mondelēz's significant experience in the snacking industry to accelerate growth. Diana Levy will continue as CEO, alongside Michael Levy, who will serve as President and COO, both ensuring that the firm operates independently while benefiting from Mondelēz's expansive resources.

The demand for healthier snacks has been on the rise, and Undercover Snacks is poised to capitalize on this trend with their slogan "healthy ingredients in disguise." The company's products are made with high-quality, gluten-free ingredients that cater to health-conscious consumers seeking indulgent flavors without compromising their dietary restrictions. Undercover’s standout items include crispy quinoa treats coated in rich chocolate, which offer both incredible taste and texture.

Undercover Snacks has established a notable presence in leading grocery and retail chains, including Whole Foods, Target, Walmart, and Kroger, as well as through online platforms such as Amazon and their own website. Notably, the brand has also partnered with United Airlines, providing passengers with the option to enjoy these tasty snacks during flights.

Diana Levy expressed her excitement about this partnership, emphasizing it as a pivotal moment that allows the brand to explore broader horizons while preserving its core values. She believes that this collaboration will enable Undercover Snacks to innovate more effectively and reach a wider consumer base, solidifying its position in the snack industry.

Moreover, the agreement with Mondelēz International will also facilitate Undercover Snacks' exploration of new flavors and product lines, expanding their unique offerings while maintaining the company's commitment to quality and health.

In summary, Undercover Snacks has taken a bold step forward by securing a majority investment from Mondelēz International. This move promises to accelerate the brand's growth trajectory while allowing it to stay true to its roots—delivering delicious snacks crafted with care for health-conscious consumers. With a talented team, a supportive partner, and a commitment to innovation, Undercover Snacks is on a path to become a leading player in the better-for-you snack category, making its treats accessible to a larger audience than ever before.