EBANX Appoints Robert-Jan Lieben as VP of Europe to Enhance E-Commerce Between the EU and Emerging Markets
In a strategic move to strengthen its foothold in the rapidly growing e-commerce sector of emerging markets, EBANX has appointed Robert-Jan Lieben as its new Vice President for Europe. Lieben brings nearly 20 years of experience in the payments sector, having previously served as director at PayPal. His appointment comes at a pivotal time, as online sales in emerging markets are projected to exceed $1.3 trillion by 2027, making this a significant opportunity for European companies to engage with untapped markets in Latin America, Africa, and India.
Based in Amsterdam, Lieben will focus on fostering partnerships with European tech companies looking to expand into the fastest-growing digital marketplaces worldwide. The demand for e-commerce solutions is accelerating across these regions, and EBANX aims to be the bridge connecting European merchants to local consumers, offering a deep understanding of local regulations, consumer preferences, and market dynamics.
"I am excited about being part of a payment service provider (PSP) that not only processes payments but also possesses a comprehensive understanding of the local regulations and consumer behaviors essential for success," said Lieben. His strategy involves working closely with European businesses that are already major merchants for EBANX and helping them navigate the complexities of emerging markets.
Market intelligence data reveal that sectors with strong European presence are witnessing rapid growth in emerging economies. For example, retail e-commerce in Latin America is expected to grow by 26% annually until 2027, while India and Africa are forecasted to see annual growth rates of 20% and 16%, respectively, over the next two years. The gaming, travel, and streaming industries are also set to experience double-digit growth across these regions, presenting further opportunities for European tech companies.
The key to effective expansion lies in understanding local payment preferences and leveraging real-time payment methods like Pix in Brazil, which has gained a 90% penetration rate, and UPI in India. These local solutions, coupled with EBANX’s global processing capabilities, provide a significant edge for businesses looking to successfully enter and thrive in these markets.
João Del Valle, CEO and co-founder of EBANX, emphasized the strategic fit of Lieben’s extensive knowledge of European tech companies with EBANX’s expertise in Latin American markets. "This synergy creates a powerful bridge between these economies," he explained. The combined knowledge of European expansion challenges and local market nuances positions EBANX to facilitate the growth of European enterprises in these high-potential regions.
Moreover, the impact of localized payment solutions is evident; companies that integrated Pix saw a revenue increase of 16% and a customer growth of 25%. EBANX enables merchants to adopt these payment methods easily, providing them with the necessary tools to scale rapidly while meeting local demands. As markets grow, the relevance of real-time transactions and digital financial solutions becomes paramount for businesses aiming to capitalize on emerging market trends.
With Lieben steering the European operations of EBANX, the company is poised to enhance its role in connecting global businesses with local opportunities and drive forward the growth of digital commerce in emerging markets. In doing so, EBANX continues to fulfill its mission of providing seamless access to international digital commerce, fostering growth, improving sales, and enhancing the shopping experience for both businesses and consumers in diverse markets. For more information on EBANX, visit their official website or their LinkedIn page.
Based in Amsterdam, Lieben will focus on fostering partnerships with European tech companies looking to expand into the fastest-growing digital marketplaces worldwide. The demand for e-commerce solutions is accelerating across these regions, and EBANX aims to be the bridge connecting European merchants to local consumers, offering a deep understanding of local regulations, consumer preferences, and market dynamics.
"I am excited about being part of a payment service provider (PSP) that not only processes payments but also possesses a comprehensive understanding of the local regulations and consumer behaviors essential for success," said Lieben. His strategy involves working closely with European businesses that are already major merchants for EBANX and helping them navigate the complexities of emerging markets.
Market intelligence data reveal that sectors with strong European presence are witnessing rapid growth in emerging economies. For example, retail e-commerce in Latin America is expected to grow by 26% annually until 2027, while India and Africa are forecasted to see annual growth rates of 20% and 16%, respectively, over the next two years. The gaming, travel, and streaming industries are also set to experience double-digit growth across these regions, presenting further opportunities for European tech companies.
The key to effective expansion lies in understanding local payment preferences and leveraging real-time payment methods like Pix in Brazil, which has gained a 90% penetration rate, and UPI in India. These local solutions, coupled with EBANX’s global processing capabilities, provide a significant edge for businesses looking to successfully enter and thrive in these markets.
João Del Valle, CEO and co-founder of EBANX, emphasized the strategic fit of Lieben’s extensive knowledge of European tech companies with EBANX’s expertise in Latin American markets. "This synergy creates a powerful bridge between these economies," he explained. The combined knowledge of European expansion challenges and local market nuances positions EBANX to facilitate the growth of European enterprises in these high-potential regions.
Moreover, the impact of localized payment solutions is evident; companies that integrated Pix saw a revenue increase of 16% and a customer growth of 25%. EBANX enables merchants to adopt these payment methods easily, providing them with the necessary tools to scale rapidly while meeting local demands. As markets grow, the relevance of real-time transactions and digital financial solutions becomes paramount for businesses aiming to capitalize on emerging market trends.
With Lieben steering the European operations of EBANX, the company is poised to enhance its role in connecting global businesses with local opportunities and drive forward the growth of digital commerce in emerging markets. In doing so, EBANX continues to fulfill its mission of providing seamless access to international digital commerce, fostering growth, improving sales, and enhancing the shopping experience for both businesses and consumers in diverse markets. For more information on EBANX, visit their official website or their LinkedIn page.
Topics Business Technology）
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