Hisense Unveils AI-Driven 'Companion Living' at IFA 2026

At the IFA 2026 event, Hisense, a frontrunner in the consumer electronics and home appliance industries, revealed an ambitious vision for the future of home living dubbed "Companion Living." With the guiding theme of "Innovations for a Brighter Life," Hisense aims to seamlessly integrate artificial intelligence into everyday routines using their cutting-edge offerings, the V AIOS operating system and the AI Companion Suite.

Central to this innovation is V AIOS, the next evolution of their VIDAA operating system. V AIOS is designed with four key AI capabilities: sensing, thinking, communicating, and performing. These capabilities collectively allow the system to not only recognize individuals and devices within a space but also to understand their intentions and contextual backgrounds. This understanding facilitates a natural flow of interaction between users and devices, enabling a smarter and more intuitive living experience.

Within the AI Companion Suite, Hisense has centralized intelligence around three key areas of everyday life: cooking, laundry, and energy management. Starting in the kitchen, AI collaborates with users to simplify meal prep by considering personal food preferences, available ingredients, and the cooking context. The system effectively coordinates the functioning of appliances like refrigerators and ovens to provide recipe suggestions tailored specifically for the user’s needs, transforming available ingredients into thoughtfully prepared meals.

When it comes to laundry, AI removes the guesswork by recognizing different fabric types and smartly managing washing and drying cycles appropriate for each piece of clothing. This personalized handling not only preserves fabric integrity but also ensures that every item treated receives the proper care it deserves.

Moreover, UR9 serves as a gateway to a connected home, merging comfort with energy management. This device adjusts air circulation and home environments according to human presence and conditions, promoting a lifestyle that is both efficient and cozy.

Hisense's efforts highlight how AI can transcend individual smart devices to become a vital, personalized companion in daily experiences. Beyond enhancing home life, Hisense announced a partnership with UEFA EURO 2028, marking its fourth consecutive collaboration with the European Football Championship following its involvement in previous tournaments from 2016 to 2024. This underscores the company’s commitment to fostering global connections through technology, from mundane daily tasks to electrifying global sporting events.

Founded in 1969, Hisense has established itself as a prominent player in the global appliance and consumer electronics market, functioning in over 180 countries. The brand specializes in high-quality multimedia products and smart IT solutions. According to Omdia, Hisense is the top seller of TVs measuring over 100 inches as of the first quarter of 2026. As an innovator of RGB MiniLED technology, Hisense continuously enhances its leadership in developing next-generation solutions. An official sponsor of the FIFA World Cup 2026, Hisense engages in global sports partnerships to reach and connect with audiences around the world, consistently serving its vision of "Innovations for a Brighter Life."

Topics Consumer Technology)

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