Unlocking Engineering Talent: Introducing Tech Branding Service to Boost Recruitment and Engagement

The Launch of Tech Branding Service

Growth Spirit, a company based in Chiyoda, Tokyo, has officially introduced its new technical PR support service, Tech Branding. This innovative service aims to enhance both engineer recruitment and organizational engagement simultaneously. To celebrate the launch, they are offering a release campaign with discounts of up to 60% off for a limited time.

What is Tech Branding?

Tech Branding is tailored specifically for IT companies that possess engineering teams. The competition for hiring engineers has become exceedingly tough. Despite investing heavily in recruitment advertising, utilizing various job boards, staffing services, and scouting, many companies still struggle to find suitable candidates. With this in mind, Tech Branding serves as a new channel for engendering recruitment branding that encourages prospective engineers—both active and passive job seekers—to genuinely desire to join an engineering firm. By consistently disseminating engaging technical blog content, this service highlights the company’s strengths, thereby fostering a positive employer brand that attracts talent.

The Importance of Technical PR

Recent data reveals fascinating insights about employer branding in recruitment. A remarkable 60% of candidates had prior knowledge of their prospective employers before even starting their job search. It turns out this statistic is not exclusive to large corporations that invest significantly in branding and PR activities; even small IT firms see over 60% of candidates selecting companies they were already aware of.

Moreover, the motivations behind seeking new employment are shifting. Engineers increasingly value "fulfillment" and "interpersonal relationships" above compensation and benefits. At Growth Spirit, we believe it is imperative for companies to consistently communicate their brand message and engage potential candidates long before they enter the job market.

Overview of Tech Branding Services

Tech Branding encompasses a comprehensive approach, covering all aspects of technical PR—from strategy to execution. Our service creates and distributes diverse content aimed at amplifying the company's expertise and promoting the engineers within. We not only manage technical blog operations but also implement strategies that empower in-house engineers to take an active role in sharing their insights and knowledge. This dual approach is intended to ensure that technical PR remains effective and sustainable over time.

Expected Outcomes from Technical PR

- Increase in Potential Candidates: By enhancing your company's visibility, you can attract a larger pool of candidates.
- Improvement in Candidate Interest: A strong brand perception elevates the level of interest among candidates.
- Reduction in Post-Hire Misalignment: Better alignment between company culture and candidate expectations.
- Strengthening Internal Branding: Fostering pride and engagement among existing employees.
- Increase in Inquiries for Specialized Development Projects: Elevating your firm’s profile can lead to more business opportunities.

Release Campaign Details

For businesses that sign a new contract for Tech Branding before June 30, 2025, they will benefit from the introductory campaign providing up to 60% off (specifics are detailed in the provided materials).

Campaign Period: Until June 30, 2025

Campaign Offer: Up to 60% off the service (details available in the downloadable material).

[Download the Materials Here]

About Growth Spirit

Founded in September 2023, Growth Spirit is strategically located at 2-1 Yobanchou, Chiyoda, Tokyo. Operating under the leadership of Ryō Nōwaki, we provide HR solutions tailored for IT companies, as well as DX and educational solutions focused on reskilling IT resources. With our roots firmly planted in the IT industry, we are committed to delivering high-quality service products.