#Spain #Barcelona #MWC 2025 #Meizu #Flyme AI Ecosystem

Meizu Unveils Global Strategy for Flyme AI Ecosystem at MWC 2025

At the Mobile World Congress (MWC) 2025 in Barcelona, Spain, technology companies from around the globe have unveiled their latest innovations. Among these, Meizu has made a significant impact by introducing its ideal AI ecosystem under the banner "AI Illuminates a Better Life." This event marks the launch of Meizu's product range for international markets and reflects the company’s dedication to advancing artificial intelligence technology.

The highlight of MWC 2025 has undoubtedly been artificial intelligence (AI), which has emerged as the predominant theme of the exhibition. AI integration spans multiple domains, including hardware, semiconductors, and mobile communication, and represents a significant evolution in technological and ecological innovation. Meizu is returning to the global market with its new models, the Mblu22 and Note22, among others, which utilize the Flyme operating system. These smartphones are set to launch in April and will cater to diverse regions, including the Asia-Pacific, Latin America, and Europe.

Furthermore, the well-known Meizu 21 and Meizu 21 PRO models were also displayed, showcasing the brand's rich heritage in creating cutting-edge mobile technology. Meizu has led the industry with its bold vision of an "All in AI" strategy, integrating neural network capabilities through its AIOS platform, particularly featuring the DeepSeek-R1 model. Major products benefiting from this new implementation include the Meizu 21 series and the Lucky 08 smart glasses.

One of the standout products was the StarV Air2 smart glasses, which have quickly become a top seller. Equipped with functions such as live translation and teleprompter capabilities, these glasses drew considerable interest from attendees who experienced their innovative features firsthand. Currently, the StarV glasses hold an impressive 41.5% market share, having achieved the leading sales position in the smart glasses segment following their release.

In addition, Meizu's Flyme Auto platform has emerged as a major player in the automotive sector, recording a vast increase in users over the past several months. January 2025 alone saw over 132,000 vehicles equipped with Flyme Auto sold, underlining its position as a leading operating system for smart cabins. The collaboration with Geely has allowed Flyme Auto to be requested in 22 different vehicle models, highlighting Meizu's comprehensive approach to creating an integral ecosystem that connects users seamlessly across devices.

The Meizu's globalization strategy, unveiled in 2024, has gained significant traction, with partnerships developed across Indonesia, Sri Lanka, and various regions in Latin America and the Middle East. The technology products from Meizu are now penetrating over 30 countries, marking a proactive step towards enhancing its global competitiveness.

Looking ahead, Meizu plans to accelerate its expansion efforts in 2025 by investing more in international markets and launching products tailored to the local user base. The vision extends to creating an integrated ecosystem of smart technologies for travel, leveraging the Flyme AIOS as the foundation. This strategy aims to merge smartphones, smart glasses, and connected automotive scenarios, providing a truly interconnected experience.

Notably, Meizu is part of the DreamSmart Group, known for its eco-friendly AI-based products across three main categories: smartphones, XR technologies, and smart vehicles. The group has established itself as a leader in creating intelligent ecosystems and has attracted global media attention at MWC 2025, showcasing the impressive advancements and achievements of Chinese technology.

In conclusion, Meizu is committed to continuous technological innovation, aiming to delight users worldwide with extraordinary solutions that inspire. With the rise of AI-driven products and a robust globalization strategy, Meizu is well-positioned to redefine market standards and elevate user experiences throughout the globe.