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Rare Beauty x Tajín Collaboration

In an exciting new venture, two beloved brands, Rare Beauty and Tajín, are collaborating to create a vibrant and unique makeup collection that is set to change the landscape of beauty. This partnership launches the Rare Beauty x Tajín Cheek & Lip Set, a limited-edition collection that draws inspiration from the rich colors of Tajín's famous seasoning products. This set is available exclusively on Sephora.com and RareBeauty.com starting August 21st, while supplies last.

Selena Gomez, the founder of Rare Beauty, expressed her excitement about the collaboration by stating, "This collab is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together." The vibrant shades included in this special edition set include a Soft Pinch Liquid Blush in Chamoy, a deep red-brown hue representing the spiciness of the Tajín brand, and a Positive Light Luminizing Lip Gloss in Clásico, which features a rich terracotta color with shimmering accents.

A Fusion of Flavors and Colors

This innovative collection not only adds a pop of color to makeup routines but also resonates deeply with the values of both brands. Luis Alfaro, Head of Marketing for Tajín USA, remarked, "As a brand that celebrates the uniqueness of our fans, we’re thrilled to see Tajín’s signature colors come to life in such a fresh and unexpected way." He highlighted that the collaboration aligns with shared values such as confidence, authenticity, and joy, urging fans to express themselves boldly with these vibrant new colors.

The Soft Pinch Liquid Blush is a best-selling product now available in the Chamoy shade, providing a spicy flush that blends effortlessly for a glowing finish. Meanwhile, the Positive Light Luminizing Lip Gloss in Clásico promises to deliver a glass-like sheen on the lips, enriched with hydration and copper-gold shimmer for an eye-catching appearance.

Philanthropic Efforts

Moreover, this partnership isn't solely about beauty products; it also reflects a commitment to meaningful philanthropic contributions. A portion of the profits will support the Escuela Nacional de Cerámica, an organization dedicated to preserving the artistry and craftsmanship of Mexico, alongside a donation to The Rare Impact Fund, which aims to expand mental health services for young people. This aspect of the collaboration underscores the mission of both brands to give back to the community and promote creativity and authenticity.

Product Details

The Rare Beauty x Tajín Cheek & Lip Set retails for $30 and includes:

• - Soft Pinch Liquid Blush in Chamoy – 0.25 fl. oz. | 7.5 ml
• - Positive Light Luminizing Lip Gloss in Clásico – 0.11 fl. oz. | 3.3 ml

All the products in this collaboration are 100% cruelty-free, vegan, and paraben-free, making them suitable for all skin types, including sensitive skin. It is crucial to note that while these products channel the warm and vibrant essence of Tajín, they are not edible or flavored.

A Limited Opportunity

The Rare Beauty x Tajín Cheek & Lip Set offers fans an unparalleled opportunity to celebrate the fusion of culture and creativity with stunning makeup hues. As this collaboration is limited edition, beauty enthusiasts are encouraged to act fast to secure these one-of-a-kind items for their beauty collections before they're gone!

In conclusion, the Rare Beauty and Tajín collaboration epitomizes how beauty can intersect with culture and community, making it a noteworthy addition to the world of cosmetics. Don’t miss out on the chance to express your boldness with these unique colors inspired by the vibrant world of Tajín.

For more information, check out Rare Beauty at their website and explore the bold flavors Tajín brings to everyday life.