#France #Retail Media #Cannes #Pacvue Prism #Agency Commerce

Pacvue Introduces Pacvue Prism: Elevating Commerce Efficiency

On June 22, 2026, Pacvue made a significant announcement in Cannes, France, unveiling Pacvue Prism, an innovative platform designed to streamline the complexities of commerce for brands. This new solution represents a pivotal shift towards an integrated framework called the Agency Commerce Grid, promoting a more cohesive and efficient approach to managing multiple sales channels.

In today's dynamic marketplace, consumer purchasing behavior has evolved beyond the traditional linear model. Shoppers often discover products through social media, compare information via AI, dive deeper into options via streaming services, and ultimately make purchases across various retail or social shop platforms within a single session. Unfortunately, conventional marketing tools have failed to adapt to this multi-faceted buying process, which often results in fragmented data and siloed budgets across different teams. As a result, marketers are left grappling with the crucial question of how advertising spend translates into actual revenue.

Understanding the Agency Commerce Grid

With the launch of Pacvue Prism, brands can gain an integrated view of their sales channels through the Agency Commerce Grid. This unique framework enables brands to monitor performance across all channels while linking metrics to verifiable data. Tailored to each brand’s exclusive data and channel mix, this grid optimizes business goals, enhancing decision-making efficacy and accountability.

Jason Colon, EVP of Commerce Media at Horizon Commerce, stated, “The charm of Pacvue Prism lies in its ability to tightly integrate media and commerce, thereby enhancing agility. Brands now manage a complex array of channels and data simultaneously and require an advanced tool for holistic optimization, swift decision-making, and agile execution.”

Capabilities of Pacvue Prism

Pacvue Prism empowers enterprise brands through various capabilities:

• - Customized Agency Commerce Grid: Brands can create and operate a tailored grid built around unique commerce signals, channel mixes, and metrics for success.
• - Unified Agency Infrastructure: Brands can implement a cohesive strategy across all sales channels, continuously optimizing their efforts as results improve.
• - Advanced Measurement Techniques: Utilizing custom attribution, pixel tracking, and reliable regression models, brands can link media investments to measurable outcomes while ensuring accountability.
• - Integration with Existing Tech Stacks: The platform connects seamlessly with data lakes, warehouses, CDPs, CRMs, and custom AI agents, promoting ongoing performance enhancements with real-time feedback mechanisms.
• - Support for New Ad Formats: Brands can seamlessly leverage a variety of next-gen ad formats, including search, programmatic, social, and conversational shopping through Pacvue’s dynamic platform.

Nic Jones, Media Director at PetIQ, expressed excitement about Pacvue Prism, noting that it could potentially eliminate the need for budget allocation at the channel level, allowing brands to focus instead on aligning budgets with specific objectives, which adds substantial value.

The Impact of Evolving Ad Formats

The changing landscape of advertising has diversified customer buying journeys rapidly. Partnering with Firework, Lowe’s can now offer brands video advertising slots that link directly to product detail pages on retail sites, showcasing how innovative ad formats can boost engagement and conversion.

Rahul Choraria, CEO of Pacvue, observed that the commerce media landscape is transitioning from channel optimization to comprehensive commerce accountability. He stated, “Brands operating at the grid level will ultimately prevail—where every touchpoint is connected, and all expenses are accounted for. The Agency Commerce Grid enabled by Pacvue Prism will serve as the lens through which all CMOs assess their businesses.”

Users involved in the alpha testing of Pacvue Prism have reported notable successes, especially in areas traditionally evaluated on reach and impressions. For instance, impressions rose by 34%, CPM decreased by 23%, revenue increased by 12%, and new customers surged by 24% in campaigns targeting CTV, social media, and brand awareness.

Melissa Burdick, co-founder and president of Pacvue, summarized the significance of this innovation. She explained, “For years, marketers focused on managing channels, but the next era is about managing outcomes. As discovery spaces spread across social media, retail media, streaming services, and AI, brands require a robust informational foundation to connect all touchpoints with commerce. Pacvue Prism is engineered to fulfill this need.”

Starting today, Pacvue Prism is available for enterprise brands and agencies. For more information or to request a demo, visit pacvue.com/platform/prism.

About Pacvue

Pacvue stands at the forefront of Commerce Media Operating Systems, managing over $12 billion in advertising spend across a global network of more than 100 retail media platforms, including Amazon, Walmart, and Target. Utilizing cutting-edge AI and real-time data, Pacvue helps over 70,000 brands and agencies maximize advertising performance, drive incrementality, and extend reach across the commerce landscape from a unified control center. By 2025, Pacvue will support 12% of global retail media advertising spend, excluding China. Paired with Helium 10's SMB solutions, Pacvue provides the most comprehensive platform available for businesses of all sizes. Founded in 2018, Pacvue has offices in Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. For more information, visit pacvue.com.