#United States #New York #Middle East #Stagwell #Create. Group

Stagwell Enhances Digital Communications in MENA

Stagwell Inc., a recognized player in the marketing sector, has announced its strategic decision to acquire Create. Group, a leading digital communications agency based in the Middle East. This move aims to bolster Stagwell's presence in the MENA region and augment its digital capabilities, particularly as consumer behaviors and technologies evolve rapidly.

The Acquisition Details

The agreement, officially disclosed on December 30, 2024, signals Stagwell's commitment to deepening its digital presence in an area that has become increasingly vital for global marketing strategies. With Create. Group's well-established reputation in strategic digital communications, the acquisition positions Stagwell to better navigate the challenges presented by today's fast-paced digital landscape.

Create. Group has built an impressive portfolio over 15 years, providing digital strategies for prominent clients such as the Department of Culture and Tourism - Abu Dhabi, Sony Pictures, and the Saudi Public Investment Fund. Situated in the UAE, with additional offices in Saudi Arabia and Egypt, the agency has been recognized multiple times as Campaign's Digital Agency of the Year for three consecutive years.

Synergy in Digital Vision

Mark Penn, Stagwell’s Chairman and CEO, expressed excitement about this acquisition, emphasizing the shared vision of both organizations. He stated, "Create. Group is a strong addition for Stagwell in the Middle East as we pursue global digital transformation for our clients. Together, we're the right size to produce quality work that will drive growth for brands."

Dan Gardner, Founder and Executive Chairman of Stagwell's Code and Theory Network, highlighted the potential of Create. Group to contribute significantly to major projects throughout the region. With emerging markets at the forefront, the capabilities that Create. Group brings will enable Stagwell to execute large-scale projects with world-class delivery.

Tom Otton, the Founder and CEO of Create. Group, reaffirmed the advantages of joining the Stagwell family. He mentioned that the integration would allow Create. Group to leverage a rich pool of talent and advanced technology while maintaining its commitment to delivering innovative solutions for its clients. Under his leadership, the agency will integrate into Stagwell's Code and Theory Network, which already boasts around 2,000 professionals worldwide.

Expanding Global Footprint

This acquisition represents Stagwell's eleventh acquisition of 2024, marking its strategic expansion in the digital communications landscape. Following other key acquisitions such as UNICEPTA and LEADERS in the MENA region, Stagwell is steadily positioning itself as a formidable force in the global marketing arena. The company integrates creative performance with technology-driven strategies, providing enhanced value to their clients worldwide.

Stagwell, known for its entrepreneurial spirit, operates in over 35 countries, unified by a shared objective to maximize effectiveness and improve results for its wide-ranging clientele. The addition of Create. Group not only strengthens Stagwell's portfolio but also underscores its dedication to innovation and excellence in the rapidly changing landscape of digital marketing.

Conclusion

Stagwell's acquisition of Create. Group is a decisive step forward in its mission to redefine marketing practices in the digital age. With a focus on harnessing technology and creativity, the partnership aims to unlock new potential for brands seeking to thrive in an increasingly complex marketplace. As the MENA region emerges as a vital hub for digital communications, Stagwell's moves signal a robust investment in the future of marketing and communications.

For more information about Stagwell's latest initiatives, visit Stagwell Global.