Consumers Ditch Over 100 Wellness Fads for Bragg® ACV During National Celebration

Embracing Time-Tested Wellness: Bragg® ACV Dominates

On September 23, 2025, the picturesque Santa Monica Pier became a hub of wellness enthusiasm as Bragg Live Food Products, Inc. celebrated National Apple Cider Vinegar (ACV) Day with its first-ever “Trendy Trade-In” pop-up event. This initiative was not just a celebration but also a part of Bragg’s new campaign, A Dose of What Works, aimed at encouraging Americans to move away from fleeting wellness fads and reconnect with proven health staples like Bragg’s Apple Cider Vinegar.

From 11 a.m. to 4 p.m. PDT, over 225 wellness aficionados gathered to exchange unused, trendy wellness products—122 different trends in total—for Bragg’s long-trusted ACV. The response was overwhelmingly positive, showcasing people’s eagerness to embrace authentic wellness practices. Attendees left not only with their bottles of ACV but also with more than 210 Bragg products, along with a variety of swag and wellness tips designed to help them establish sustainable and lasting health routines.

Linda Boardman, CEO of Bragg Live Food Products, expressed her enthusiasm about the event, stating, “Our first-ever 'Trendy Trade-In' proved that people are eager to move beyond fleeting fads and reconnect with simple, proven wellness practices. At Bragg, we've always believed that wellness doesn't need to be complicated to be effective. Seeing the crowd and enthusiasm at our National Apple Cider Vinegar Day pop-up event showed us that consumers aren't just listening, they're ready to take action and restart their wellness routines with Bragg.”

The event also highlighted insights from a recent survey conducted by Bragg, revealing troubling trends in wellness spending among Americans. The survey found that one in four Americans wastes over $500 annually on wellness products that only last a short time. Interestingly, younger generations, particularly Gen Z and Millennials, were found to be the biggest spenders on wellness trends but also the most regretful. In contrast, Boomers continue to rely on well-established practices like prioritizing sleep and regular walks.

These findings reinforce Bragg's mission to guide people towards wellness habits that are straightforward, accessible, and backed by reliable science. The popularity of the event indicates a societal shift towards prioritizing proven wellness solutions over unsubstantiated trends, signaling a burgeoning need for authenticity in health and fitness.

This pop-up event not only allowed consumers to engage with a trusted brand but also served as a stark reminder of the clutter and confusion prevalent in the wellness industry. Bragg’s longstanding history and dedication to health and wellness, established in 1912 by health advocate Paul Bragg, point to a legacy of delivering quality health products that remain relevant in today’s fast-paced world. The company’s diverse product range, which includes olive oil, nutritional yeast, salad dressings, and supplements, further supports its commitment to promoting a vibrant and healthy lifestyle.

For more information about Bragg’s product offerings and to stay updated on wellness initiatives, consumers can visit Bragg.com or follow Bragg on social media for continuous wellness inspiration. Connect with Bragg Live Foods on Facebook, Instagram, TikTok, and LinkedIn for ongoing updates about their campaigns and products.

Through this event, Bragg not only transitioned the conversation around wellness from temporary trends to enduring practices but also invited consumers to explore the true essence of health with their beloved Apple Cider Vinegar. As National ACV Day transitioned into a reflection on wellness habits, Bragg's essence captured the spirit of bringing accessible health solutions to the forefront—proof that sometimes, the simplest solutions yield the greatest results.