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Avaline Partners with Southern Glazer's Wine & Spirits

In an exciting development for the wine industry, Avaline, a rapidly growing wine brand, has teamed up with Southern Glazer's Wine & Spirits — the largest distributor of alcoholic beverages in North America. This strategic partnership marks a pivotal milestone for Avaline as it embarks on its next phase of national expansion and seeks to reinforce its brand presence across the country.

Since its inception in 2020, Avaline has made significant strides within the wine market, recognized as an Impact Hot Brand in 2024 after three consecutive years of being acknowledged as an Impact Hot Prospect. The brand was established by actress Cameron Diaz and entrepreneur Katherine Power, with a vision to bring organic and transparent wine to a wider audience without compromising on taste and quality.

The collaboration with Southern Glazer's is set to amplify Avaline's market reach and operational efficiencies. Jennifer Purcell, Avaline’s CEO, expressed her enthusiasm, stating, "We created Avaline to bring organic, transparent, and delicious wine to more tables, and partnering with Southern Glazer's Wine & Spirits is a crucial step in our mission to scale with intention. Their unmatched reach and shared commitment to quality make them the ideal partner as we enter the next stage of the brand's evolution."

From 2023 to 2024, Avaline experienced a staggering 65.6% increase in sales, showcasing the rising demand for its range of organically farmed wines. This portfolio includes popular offerings such as Rosé, White, and Red Blend, alongside new premium varietals that resonate with today's consumers, who highly value transparency and sustainability in their choices.

The new partnership will officially commence with Southern Glazer's assuming exclusive distribution responsibilities across a vast number of states including California, Florida, New York, Texas, and many others, beginning June 1, 2025. This wide-ranging coverage will enable Avaline to meet increasing consumer demand more effectively and efficiently.

Southern Glazer's Wine & Spirits is not only a family-owned company with extensive experience in the beverage industry but also prides itself on its commitment to diversity and sustainability. This shared ethical approach aligns with Avaline's mission, ensuring that both brands can work collaboratively to enhance their market presence, particularly focusing on retail and on-premise channels.

As Avaline continues to expand its reach and develop its reputation as a pioneer of organic wines, this partnership stands to create new marketing and activation opportunities across the nation. By leveraging Southern Glazer's market expertise and extensive logistical network, Avaline aims to ensure that its products are available to consumers seeking quality organic wine options.

About Avaline

Avaline was founded with the intention of elevating the wine industry standard by making organic wines more accessible to consumers without sacrificing flavor. The brand is committed to transparency with all of its wines made solely from organic grapes, and it provides detailed nutritional information directly on the label. Avaline wines are not just organic; they are low in sugar and sulfites, vegan-friendly, and free from added concentrates, appealing to health-conscious wine enthusiasts.

About Southern Glazer's Wine & Spirits

Southern Glazer's is the premier distributor of beverage alcohol in the world, operating in 47 U.S. markets and Canada. Recognized for its diversity initiatives, the company has been awarded titles such as America's Greatest Workplaces for Women and Diversity by Newsweek. Southern Glazer's champions responsible marketing and consumption of its products, underlining its commitment to community and consumer welfare.

For more information, Avaline can be followed @avaline on social media, and interested consumers can purchase their wines at drinkavaline.com. This partnership signifies an exciting chapter in the growth of both Avaline and Southern Glazer's, promising an enhanced wine experience for consumers across the United States.