Event Report: Cooking Demonstration of Bean Rice
On July 10, 2025, Fuji Co., headquartered in Kobe and led by CEO Masakazu Fukui, held a cooking demonstration titled "Mitsubishi Rice Cooker 'Hontan' x Fuji Co. New Product Introduction" at the Fuji Tokyo FF Center. This event showcased the new innovative staple food "Beanus (Bean Rice)," primarily made from soybean, equipped with a cooking mode in Mitsubishi Electric's "Hontan" rice cooker.
During the demonstration, participants learned about the rice cooker’s capabilities and sampled both "Bean Rice" and white rice. Additionally, using the low-temperature cooking feature of the "Hontan" rice cooker, attendees witnessed the preparation of collaboration dishes like "Waterless Keema Curry" and "Salad Chicken Yogurt Tartare." The event highlighted the commitment of both companies to promote health while ensuring deliciousness.
Purpose of the Event
The "Beanus" product, which Fuji Co. offers, stands out with an impressive nutritional profile: 25.3g of protein and only 7.2g of carbohydrates per 150g serving, boasting 86% less carbohydrates compared to regular rice. This makes it an ideal choice for those following a low-carb diet, fitness enthusiasts aiming to enhance protein intake, or anyone wishing to incorporate more protein into their meals. The event aimed to make "Bean Rice" easily accessible to a wider audience, reflecting mutual admiration for Mitsubishi Electric's innovative product development.
Event Highlights
Designer/Developer Discussion
A productive dialogue took place between the development teams from Mitsubishi Electric's rice cooker division and Fuji Co.'s Bean Rice division. They discussed the challenges and commitment that went into developing the new "Hontan" rice cooker, which features a special Bean Rice setting designed to cook this plant-based staple flawlessly. Mitsubishi Electric emphasized the importance of how to best showcase the allure of "Bean Rice" as a product that delivers value to users. Fuji Co. noted a focus on achieving a texture similar to rice, resulting in a fluffy end product. This exchange underscored the shared commitment between both companies to balance health and taste in their culinary innovations.
Cooking Demonstration and Tasting
In the cooking demonstration part of the event, attendees were treated to white rice cooked using the "Hontan" rice cooker and "Bean Rice" prepared in the dedicated Bean Rice mode. These were shaped into rice balls and served alongside Fuji Co.'s "Fujiko Cooking MIRAImibuna Kombu with Ume". Additionally, dishes like "Waterless Keema Curry" and "Salad Chicken Yogurt Tartare," utilizing Fuji Co.'s "Kasupei Yogurt," were prepared for tasting by the participants.
Introducing Beanus' Bean Rice
The Bean Rice product is more than just a new dish; it represents a lifestyle transition for bean lovers. Launched in March 2021 through the Beanus online shop, it offers a nutritious option packed with plant-based protein and is designed to resemble rice in texture and presentation. For those eager to explore this exciting new way to incorporate soy into their diet, more information can be discovered at the
Beanus website.