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PostcardMania's Remarkable Growth in Direct Mail

In 2025, PostcardMania, a leading marketing technology firm with revenues exceeding $100 million, reported a notable surge in direct mail growth. This increase can be attributed to a renewed interest in traditional direct mail methods and the rapid adoption of automated, trigger-based marketing through their innovative PCM Integrations platform.

Historically, the direct mail industry experienced a decline over the last decade. Following its peak in the mid-2000s, the volume of U.S. mail has steadily dipped, overshadowed by the rise of digital marketing channels. However, recent trends indicate a resurgence in direct mail, driven by escalating digital advertising expenses, the saturation of online marketing spaces, and increasing consumer apathy towards online ads. PostcardMania's 2025 performance reflects this shift, demonstrating a 5.5% increase in revenue from traditional postcard campaigns compared to the previous year.

Joy Gendusa, the founder and CEO of PostcardMania, emphasized that the effectiveness of direct mail has remained constant over the years. "Direct mail never stopped working—it merely fell out of favor for a while," she explained. Gendusa pointed out that businesses are increasingly recognizing the value of direct mail as digital marketing becomes more expensive and crowded, making it a viable option for budget-conscious companies.

The Role of Automation in Direct Mail Growth

While traditional postcard mailings continue to perform well, automation is becoming a key driver of the future of direct mail. The industry is seeing a shift towards automated, trigger-based mail campaigns that respond to genuine consumer behaviors. This method enhances targeting, timing, and relevance while minimizing waste and reducing costs.

PostcardMania's PCM Integrations, an automation-centric division, links direct mail with customer relationship management (CRM) systems, websites, and various marketing platforms. In 2025, PCM Integrations recorded impressive growth; the number of new partners surged by 105.5%, while active user engagement grew by 107.6%. This growth reflects the increasing demand for scalable, behavior-driven mailing solutions that enable marketers to connect with potential customers at optimal moments. The automation capabilities of PCM Integrations facilitate mailing based on:

• - CRM activities such as changes in lead stages, stalled prospects, or inactive leads.
• - E-commerce actions like abandoned shopping carts, product views, or repeat purchases.
• - Website interactions, including visits to specific pages or incomplete forms.
• - Important subscription milestones, renewal reminders, and service appointment notifications.

Additionally, PostcardMania offers automated lifecycle and event-based mailing solutions, which include targeted communications for new movers and Medicare eligibility notifications. Notably, revenue from these event-driven mail programs increased by 18% in 2025.

Personalization Enhancing Direct Mail Effectiveness

The continued success of direct mail also hinges on personalization and relevancy. Research indicates that marketers utilizing five personalized elements or insights see an average of 19% higher conversion rates than those with only three. Nearly 98% of marketers witness significant improvements in response rates when employing personalized campaigns.

Moreover, responsiveness is amplified through trigger-based marketing. Such campaigns demonstrate returns on investment that are more than five times superior compared to batch mailings. Analysis shows that response rates can diminish by 30% to 50% for each week that passes following the triggering event.

Gendusa elaborated, "Today, individuals are inundated with information online, making it increasingly challenging for businesses to create meaningful connections. Direct mail effectively breaks through that clutter. Furthermore, modern direct mail is not akin to its outdated predecessors—it’s automatic, data-focused, and can be executed as effortlessly as an email. This tangible engagement stands out, driving conversions and delivering meaningful results."

What Lies Ahead

As companies seek reliable strategies for lead generation and revenue growth, PostcardMania forecasts continued robust demand for both traditional and automated direct mail in 2026. The firm is dedicated to equipping small businesses with effective marketing strategies that yield noteworthy outcomes.

Gendusa concluded, "Our primary mission remains unchanged: we strive to empower small businesses, as their success contributes to the overall strength of the economy."

For more insights or to arrange an interview with Joy Gendusa, please reach out to Jessica Lalau at 888-338-6409 or via email.