In an exciting development, S Holdings, a leading company based in Shinagawa, Tokyo, known for its innovative ventures in live commerce and apparel, has officially announced a partnership with the premium skincare brand LYAJIN from South Korea. This collaboration marks a significant step forward in S Holdings' strategy to enhance consumer experiences in Japan. The partnership specifically emphasizes exclusive sales of LYAJIN products through live commerce, a rapidly growing sector in the retail market.
The Vision Behind the Partnership
S Holdings operates various businesses, including live commerce, branded goods, and artificial intelligence initiatives, all aimed at enriching the everyday lives of consumers. With their apparel brand ABITOKYO, they have successfully captured a niche market that values stylish and high-quality lifestyle products. The recent decision to collaborate with LYAJIN is a strategic move to merge fashion and beauty, further broadening their customer base and enhancing brand offerings.
LYAJIN's philosophy revolves around utilizing bio-technology and natural ingredients to support skin vitality. This approach resonates well with ABITOKYO's clientele, who prioritize quality and authenticity in their beauty regimes. The effectiveness of LYAJIN's skincare products can be amplified through the engaging medium of live commerce, allowing for real-time interaction and personalized recommendations, which are pivotal in driving consumer interest and sales.
Overview of LYAJIN
Founded in South Korea, LYAJIN has quickly gained a reputation for its innovative skincare solutions that blend advanced biotechnology with the benefits of natural ingredients. One of the key components in their products is Salmon PDRN, known for its ability to enhance skin condition and elasticity. Additionally, plant-derived moisturizing elements such as yam root extract and aloe vera are included to ensure a holistic approach to skincare. Their advanced nano-penetration technology ensures that these beneficial ingredients effectively reach the skin’s deeper layers, promoting a radiant and healthy skin appearance.
LYAJIN's products are currently available in leading duty-free stores across South Korea and in various countries worldwide. Their offerings, particularly the '1DAY Mask' and 'Mela X Cream', have received considerable acclaim for their moisturizing properties and efficacy, establishing a solid trust among discerning consumers.
Customers looking to explore LYAJIN’s skincare products can visit their official website at
lyajin.com.
The Role of S-LIVE JAPAN
To facilitate the live commerce activities, S Holdings operates S-LIVE JAPAN, a specialized production company focused on this dynamic retail channel. The team consists of talented live commerce professionals, prominently featuring their popular “Enyon Channel” on TikTok. They have established multiple live commerce channels, earning recognition as a Certified Agency Partner for TikTok Creators. S-LIVE JAPAN plays an essential role in bridging the gap between creators and businesses, enhancing promotional efforts, and facilitating collaborations in today's digital marketplace.
For more insights into their services, you can follow S-LIVE JAPAN at
TikTok.
The Enyon Channel
The Enyon Channel has quickly risen to become a top-tier live streaming platform for sales in Japan. Catering to diverse interests from beauty, Korean cosmetics, to health foods and their own apparel line ABITOKYO, the channel adeptly curates appealing lifestyle content for its viewers. A notable initiative they have launched is the local revitalization project, aiming to promote products from various regions in Japan, such as Miyagi, Mie, and Hokkaido, directly to consumers.
This innovative approach has yielded staggering results, with recent streams generating over 40 million yen in sales within just two days, exemplifying the potential of live commerce in economic rejuvenation.
Discover more about this channel at
Enyon Channel on TikTok.
Company Background
S Holdings, established in May 2012, operates out of the Meguro Villa Garden in Shinagawa, Tokyo. Under the leadership of CEO Enyo Yoshitaka, S Holdings has continuously expanded its probes across multiple sectors, including live commerce, product development, AI, and IT systems.
For media inquiries and interviews regarding live commerce or specific products, feel free to reach out to their public relations team via their official website at
s-hldgs.co.jp.