Anua Launches Exciting Popup Event for PDRN Mist Experience in Major Cities

Anua's Exciting Popup Event for PDRN Mist

Anua, the globally acclaimed skincare brand based in Shibuya, Tokyo, is set to enchant fans with its popular "PDRN Hyaluronic Acid Hydrating Mist" at an immersive pop-up event titled "ANUA PDRN for a Glass Ball Gloss". Over the course of a week, from January 28 to February 3, 2026, the event will take place at @cosme TOKYO, followed by appearances in @cosme NAGOYA from February 11 to February 17, and @cosme OSAKA from February 25 to March 3, 2026.

The Popularity of Anua's PDRN Line

Anua's PDRN line has quickly gained a substantial following, praised for its powerful formulations and effectiveness. Notably, the "PDRN Hyaluronic Acid Capsule 100 Serum" won 14 awards in 2025 alone, showcasing its credibility in the competitive beauty market. The brand received rave reviews not just for the PDRN serum but also for the "PDRN Hyaluronic Acid Serum Mask," which has been featured across various beauty outlets. The "PDRN Hyaluronic Acid Hydrating Mist" has caused a splash on social media since its release, generating considerable buzz online. This was highlighted in November 2025, when Anua hosted its first standalone pop-up event at Korea’s Olive Young, drawing over 500 people right after doors opened.

The PDRN mist has continued to receive acclaim, even emerging as a leading product on platforms like Qoo10, where it sold around 20,000 units during a mega sale in just the first two days.

This upcoming pop-up aims to let customers experience the “luminous hydrating feel” that Anua's PDRN line promises, helping them discover the benefits of integrating PDRN care into their daily skincare routines.

Event Details

The themed event "ANUA PDRN for a Glass Ball Gloss" will feature Anua’s signature PDRN products. Attendees can get hands-on experience with the PDRN Hydrating Mist, exploring its benefits and discovering which products suit their skin needs best. Among the star features will be the “guardian mist,” a 30ml travel-friendly version of the PDRN mist that has become a fan favorite for its iconic design and practicality.

In addition to the main product, attendees can participate in a special "Original Gacha" giveaway when they purchase PDRN items over 3,500 JPY. The prizes include exclusive items such as:

- 1st Prize: 30ml PDRN Mist, silicon keyring, and two decorative charms valued at 1,500 JPY
- 2nd Prize: Seven-piece PDRN mask set and PVC pouch valued at 770 JPY
- 3rd Prize: 10ml PDRN serum and PVC pouch valued at 400 JPY

While the 30ml PDRN mist will only be available through this pop-up event, its larger counterpart (100ml) will be on sale for 2,380 JPY.

Special Limited Offers

Attendees will have access to various special offers during the pop-up:

- Entry Gift: Those who follow Anua's official SNS upon entry will receive an original shopper bag and a flyer.
- SNS Posting Gift: Attendees posting photos or videos taken at the event with required hashtags on social media can receive a mini 10ml PDRN cream.
- Gacha Participation: Purchasing certain products over a set amount qualifies attendees for the gacha event.

Additionally, a photo zone will be available for guests to enjoy trendy mirror photos that have taken SNS by storm.

Event Schedule

- @cosme TOKYO: January 28 – February 3, 2026, from 11:00 to 21:00
- @cosme NAGOYA: February 11 – February 17, 2026, from 10:00 to 21:00
- @cosme OSAKA: February 25 – March 3, 2026, from 10:30 to 20:30

Note: Event timings may adjust depending on specific circumstances, and entry may be restricted during busy periods.

About Anua

Anua defines itself by the motto "Gentle yet strong". Since its inception in South Korea in 2019, the brand has emphasized the quality of its ingredients and listened to customer feedback. Anua boasts a diverse range of options, from truly natural lines featuring mugwort to more clinical offerings, catering to multiple skin types. Having successfully expanded globally, Anua products are now available in over 160 countries, continuing to garner love and loyalty worldwide.

For more information, visit Anua’s official social media and online stores:

Official Stores: Qoo10, Rakuten, Amazon, and various beauty and drug retail locations throughout Japan.