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BRACH'S® Conversation Hearts Go Global!

This Valentine's Day, BRACH'S® is inviting candy enthusiasts and lovebirds alike to sweeten their celebrations with an exciting new twist on a classic favorite. Introducing the Conversation Hearts Go Global, a unique collection of heart-shaped candies that carries heartfelt messages in a variety of languages. As the num1 conversation heart brand in the U.S., BRACH'S is set to enhance connections among loved ones with over 30 expressions featured in 13 different languages!

The launch of these globally inspired conversation hearts comes at a time when consumers are clamorously looking for fresh and unique experiences. According to recent surveys, a notable 62% of Valentine’s Day shoppers are on the lookout for novel types of conversation hearts. Greater still, 74% are eager to try out diverse flavors, while 73% show interest in different sayings. This enthusiasm for variety provides the perfect backdrop for BRACH'S to introduce its international motif with flavors that delight the palate.

Diverse Flavor Palette

The newly released Conversation Hearts Go Global feature a delicious blend of six flavors, incorporating four brand-new choices: Passion Fruit, Piña Colada, Mango, and Peach. Along with fan favorites like Strawberry and Blueberry, this assortment guarantees something delightful for everyone. It's an exquisite way to express love through not just words but also flavor!

Chad Womack, Director of BRACH'S Seasonal Marketing at Ferrara Candy Company, notes, "Valentine's Day this year falls on a four-day weekend for some, and while you may or may not be able to take a romantic trip to Paris or Italy, the new BRACH'S Conversation Hearts Go Global are here to help you celebrate the holiday in a fun, meaningful way." Whether you are planning escapades, baking treats, or simply pampering yourself, BRACH'S seeks to be a staple in your Valentine's Day celebrations.

A Legacy of Sweet Connections

For more than 120 years, BRACH'S has been a source of joy and sweetness with its trusted sugar confections. As the leading producer of conversation hearts in the United States, BRACH'S holds an impressive 53% share of the conversation hearts market, manufacturing over 8 million pounds annually to foster love and connections among its fans.

In addition to the newly launched Conversation Hearts Go Global, BRACH'S boasts an iconic lineup for Valentine's Day, including Tiny Conversation Hearts, Large Conversation Hearts, and Wisecracks Conversation Hearts. With products readily available at retailers nationwide or online, fans can easily share these delightful treats with friends and family.

Share the Love!

This Valentine's Day, make sure to document how you share your BRACH'S candy with loved ones! Post your sweet moments on social media, tagging @BrachsCandy. Need some culinary inspiration? Visit Brachs.com for seasonal recipe ideas to incorporate these new Conversation Hearts into your festivities.

BRACH'S is committed to innovation and tradition. The brand continues to delight millions by creating confections that make every moment sweeter. From conversation hearts to Easter Jelly Beans and beyond, BRACH'S instills connection and celebration through its classic treats and new creations alike!

About Ferrara Candy Company

Ferrara has been defining the confections landscape for over 115 years, serving as a powerhouse in the candy market within the U.S. and Brazil, with products available across more than 40 countries. Home to celebrated brands like Brach's®, Jelly Belly®, and NERDS®, Ferrara is dedicated to crafting delightful sweets for all generations.

For more insights about BRACH'S and their offerings, visit brachs.com and follow them on TikTok, Facebook, Instagram, and Pinterest.