Hibiya Kadan Launches 'Favori': A Unique Wedding Flower Diagnosis Tool

Hibiya Kadan, a renowned player in the wedding industry, has announced the launch of its innovative flower diagnosis tool, ‘Favori,’ starting June 1, 2026. This SaaS-based B2B solution stems from their expertise in handling approximately 25,000 weddings annually through their ‘HIBIYA KADAN WEDDING’ service. Favori aims to enhance the quality of wedding floral arrangements by streamlining the customer consultation process.

Introduction of 'Favori'

The growing diversity in preferences among newlyweds has placed a premium on personalized floral arrangements. Traditional methods relying on the florists' skills and experience often left couples uncertain about how to convey their ideal floral vision. To tackle this issue, Hibiya Kadan has structured their lengthy counseling experience into a systematic application designed for ease of use across the industry. By this initiative, they aim to elevate service quality and proposal capabilities across the wedding sector.

User-Friendly Design to Enhance Visualization

Many couples preparing for their wedding face challenges such as not knowing what flowers they prefer or being uncomfortable expressing their ideas. Favori provides an intuitive solution — couples can swipe through images of various floral arrangements, marking each as 'like' or 'dislike.’ This simple, engaging interface allows them to identify their tastes effectively.

Once couples complete the swiping process, the results are automatically shared with their designated florist, thereby visualizing their preferences from the outset of their discussions. This approach aims to minimize the time spent during consultations while ensuring that couples receive meaningful and satisfactory proposals throughout their planning journey.

Enhancing Efficiency and Client Satisfaction

Implementing Favori not only mitigates the subjectivity involved in floral consultations but also enriches the overall proposal capabilities of the entire organization. By utilizing the refined, data-driven insights drawn from Hibiya Kadan's extensive know-how, venues can significantly improve their conversion rates and customer satisfaction.

Moreover, the tool aids in substantially reducing the time spent on initial inquiries, allowing staff to allocate their efforts toward crafting bespoke proposals that resonate with each couple’s unique vision. This strategic redistributive approach augments the overall client experience and satisfaction, by providing personalized value far beyond mere floral arrangements.

Upcoming Bridal Industry Fair Participation

In line with this launch, Hibiya Kadan will showcase Favori at the 26th Bridal Industry Fair, taking place on June 9 and 10, 2026, at Tokyo Big Sight. Attendees will have the chance to experience Favori’s functionalities first-hand, inquire about its implementation, and explore various pricing options.

Special Activities

During the event, attendees can participate in a unique event titled “My Flower Diagnosis,” where florists from the ‘FLOWER CREATION ROOM’ will offer tailored advice based on preferences for color, texture, and form. Everyone who engages with the diagnosis will also receive a complimentary flower, adding to the overall experience.

About Hibiya Kadan Wedding

Hibiya Kadan’s wedding division operates in partnership with around 250 hotels, guest houses, specialty venues, and restaurants nationwide, handling approximately 25,000 wedding floral designs annually. Their philosophy, ‘Live with Flowers,’ underscores the commitment to creating unique and memorable wedding spaces tailored to each couple's desires through the skill of experienced florists.

In addition to the introductions of tools like Favori, the Hibiya Kadan team also runs the ‘FLOWER CREATION ROOM,’ which specializes in proposing remarkable floral arrangements for special occasions and offers other innovative services targeted at enhancing collaboration between clients, planners, and florists.

For those considering their wedding arrangements, the Hibiya Kadan website provides additional resources and information to optimize customer interactions and improve service efficiency.

Conclusion

As the wedding flower industry navigates through increasing customization demands and growing expectations for service quality, Hibiya Kadan’s 'Favori' tool is poised to lead the way. By combining technology and personal touch, they aim to deepen the connections between couples and their dream floral setups, thereby transforming their wedding experiences into one-of-a-kind celebrations full of beauty and meaning.