#USA #Philadelphia #AdTech #fullthrottle.ai #Jon Camerata

fullthrottle.ai® Welcomes Jon Camerata as Chief Revenue Officer

In a significant move aimed at boosting its growth trajectory, fullthrottle.ai®, a leading AI-powered advertising technology platform, has announced the appointment of Jon Camerata as its new Chief Revenue Officer. This strategic addition comes as the company seeks to expand its business operations within the mid-market space, catering to brands, agencies, and media companies.

Jon Camerata brings nearly two decades of experience in digital marketing and sales, having previously served as the Chief Sales Officer at LOCALiQ, a division of the USA TODAY Network. During his tenure there, he was pivotal in managing a $300 million revenue organization, demonstrating expertise in building and leading high-performing sales teams. His ascent within the organization reflects his capability in generating consistent growth and enhancing customer retention, crucial attributes as fullthrottle.ai® aims to leverage his skills to tap into new business opportunities across various customer segments.

Amol Waishampayan, co-founder of fullthrottle.ai®, expressed enthusiasm regarding Camerata's appointment, stating, "Jon has built revenue organizations in markets where we see our biggest growth opportunities. He understands how media companies, agencies, and growing businesses operate and knows how to create a successful sales engine. His leadership will drive measurable results for advertisers without adding complexity that often bogs down AdTech."

Camerata himself acknowledged the evolving needs of advertisers, emphasizing the desire for less complicated workflows and proof of effective media performance. He stated, "Advertisers want simpler workflows and proof that their media is driving real business outcomes. fullthrottle.ai® provides a comprehensive platform that combines audience identification, omnichannel activation, and performance measurement—all in one place. My mission is to build a high-performance revenue team that effectively introduces this platform to existing and potential partners, showcasing its measurable advantages."

Founded with the mission to simplify advertising technologies for mid-market businesses, fullthrottle.ai® stands out by offering AI-driven identity resolution and campaign automation, alongside outcome-based measurement. With an impressive 85%+ audience match accuracy and its unique SafeMatch® attribution system, the platform ensures that agencies, brands, and media entities can efficiently reach their target audiences.

This appointment comes at a time when the demand for effective and measurable AdTech solutions is at an all-time high. The ability of fullthrottle.ai® to activate first-party audience data across various channels—television, online video, audio, display, and smart mail—positions it as a critical player in the evolving digital advertising landscape. Having earned the trust of over 6,000 businesses across the nation, fullthrottle.ai® aims to continue simplifying the complex world of AdTech and transforming data into tangible business growth.

In conclusion, Jon Camerata's arrival is seen as a cornerstone for advancing fullthrottle.ai®'s objectives and consolidating its status as a leader in the AdTech space, reinforcing the company's commitment to delivering innovative and effective advertising solutions.